2-minute guide to the Net Promoter Score
All you need to know about the Net Promoter Score® – in cartoon strip format. As keen evangelists of Fred Reichheld’s work, we found ourselves explaining the concept behind Net Promoter so many times that we thought it would be fun to put into a comic format. Seems to be quite popular so we put it on the site as a free PDF download (1.3Mb).
We hope you like it.
Also available in German, Italian, Polish and Czech.
This Net Promoter Cartoon by Directness is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.
Based on a work at customergauge.com (and of course respecting trademarks of Bain, Fred Reicheld and Satmetrix)
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love the nps cartoon – my company (global FS) is on the NPS journey now – this is helpful stuff. thanks
Awesome! I am a promoter. It’s all I need to tell the story of NPS. Thank you!
Great snapshot on NPS.
Can you recommend articles on NPS in large consumer marketing programmes – how are larger organisations responding to NPS scores on a customer by customer basis?
I’ve used it in B2B where we proactively contact each detractor & passive to understand their issues in more detail….just looking for advice on how to tackle a larger customer base?
I was reviewing teh comic and I know is is a rounding issues but you may want to pick a sinmpler example as the comic says 56 – 24 = 33 last I checked this was 32.
What is the adoption rate of NPS bytop companies – how many of the top Fortune 500 compnaies report NPS in their Annual Reports?