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Net Promoter News: Oz Banks Ranks, Swedes Stage Survey, eBay Comps Loyalty

Australian Big Banks Lose out to Smaller Lenders

Australia’s Broker News carries news of CoreData’s survey of a selection of Net Promoter Scores from Bank Services, with a small bank beating the big boys. In the NPS survey, Banking minnow Members Equity Bank (MEB) scored +61.6.

Other banks appeared to be all negative:

  • Westpac –29
  • ANZ –32
  • CBA -40
  • St George –40
  • NAB -60

Our previous coverage of Aussie banks  (mar 2008) here for comparison of last years scores.

 

Theatre Group’s excellent Net Promoter performance

Sweden’s Södra Teatern surveyed its audience for the third year running. Their Net Promoter Score (in swedish: Ambassadörsindex) was a standing ovation winning 76%.   Source ”Publiken gillar Södra Teatern” here

eBay bonus plan includes Net Promoter

AuctionBytes Ina Steiner reports that eBay are focusing on a customer retention strategy, and using Net Promoter to incent behaviour. In eBays new comp plan, executives may lose up to 20 percent of their bonuses if they don’t meet customer retention targets. Source: AuctionBytes

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No Responses to “Net Promoter News: Oz Banks Ranks, Swedes Stage Survey, eBay Comps Loyalty”
  1. Adam Dorrell says:

    Following interest on this post: More on Aussie banks here: http://customergauge.com/wordpress/?p=530

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Check out what others are saying about this post...
  1. [...] All of the major banks in Australia have MAJOR negative customer satisfaction scores. [...]

  2. [...] However it has a Net Promoter Score of -40. MINUS 40! Companies obtain their Net Promoter Score by asking customers a single question on a 0 to 10 rating scale: "How likely is it that you would recommend our company to a friend or colleague?"Based on their responses, customers can be categorized into one of three groups: Promoters (9-10 rating), Passives (7-8 rating), and Detractors (0-6 rating). The percentage of Detractors is then subtracted from the percentage of Promoters to obtain a Net Promoter score. [...]



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