Measuring Business Relationships (b2b)

Measuring b2b Customers

Imagine if you could get a report on each one of your enterprise clients, and understand how loyal the key decision makers are to your company. Now visualize how you could sort your clients into “fans” and those at “risk of defection”.

Wouldn’t that be a useful sales tool?

CustomerGauge’s Business Relationship Program helps you understand how your enterprise clients value your company.

We’ll help you by identifying how to start measuring your clients. We can take your data and make it work for you. A customized survey, in your company’s branding will be sent to the key decision makers. Then we’ll help you analyse the results.

You can see how individuals and companies rated you in one glance with the Loyalty Spectrum Analyzer report.

Our new Loyalty Spectrum Report helps you instantly analyse your client base.

CustomerGauge offers a bespoke solution to measure and focus on your valuable relationships

CustomerGauge helps you measure your customer base as a one-off survey. Or (as we prefer) on a regular basis. Compare results. Tackle the issues and you will

drive better returns and ROI from your Partner base
improve customer retention, reducing need to acquire new customers
drive more business from loyal customers
gain new business as a result of postive word of mouth.
Change culture to become more customer focused as the results filter through your company

Get a report card for each enterprise customer, showing individual responses and Net Promoter scores by segment

Net Promoter Score^® as standard

CustomerGauge measures customer loyalty using the industry standard Net Promoter Score system, a one-question survey technique that takes only seconds for a customer to complete, and yields response rates in corporate clients of over 70%.

Net Promoter is widely used in global enterprises and is fast becoming a discipline that allows companies to benchmark themselves against competitors.

Results, and culture change

Asking for your customer’s input shows them you value their opinion. However, it’s essential that you can also take action accordingly , and communicate what you learned – showing you are committed to customers.

Bonus staff objectively on customer sentiment

You may choose to add the element of Customer Loyalty (measured by Net Promoter Score) in your employees bonus scheme. To do this you will need a survey tool that is robust and reliable. CustomerGauge is used in many corporate situations, and its unique “anti-gaming” system means that any potential score fraud by employees can be detected and prevented.