CustomerGauge

New feature: Panning for golden NPS nuggets with Real-time Dashboard Filters

Be a miner, not a mountain climber

Rather than spend time climbing over mountains of data, customer experience professionals want to get to quickly pan for their valuable Net Promoter® information in a small pool, to find the most relevant insights needed to change their business.

As another small step on the road to providing ever-more relevant, continuous feedback, CustomerGauge has introduced Real-time Dashboard Filters. This new feature enables users see at a glance feedback and scores being given across a variety of Filter options, such as geographical regions, countries, client levels and more. If they wish, users can set multiple Filters simultaneously and see changes applied instantly. 

The screenshot below shows filter selection by country. 

The new Dashboard Filter enables CustomerGauge users to filter data in multiple ways

Data can be exported to CSV, XML, or XLSX files with the following options:

  • Single or multiple Filters applied.
  • Date ranges (including from sent date or survey completed date).
  • All surveys sent out or only those with responses.

Export reports in multiple file formats

Real-time Dashboard Filters are now live and ready to use. If you are not a CustomerGauge user but interested in finding out more, please get in touch with info@customergauge.com.

Case Study: Benefits for the bottom line and beyond at Wolters Kluwer Asia Pacific

Wolters Kluwer Asia Pacific Net Promoter Case Study

Over the past few years, Net Promoter® has become widely adopted by organisations worldwide, and quite rightly, much has been written of the business benefits of implementing the metric. But beyond the bottom line, we consistently encounter individuals and businesses that experience indirect and sometimes surprising advantages to working with Net Promoter.

Wolters Kluwer Asia Pacific is one such organisation. A publisher that focuses on legal, accounting, and healthcare sectors, it first implemented Transactional Net Promoter Surveys in mid-2011. A year on, Net Promoter is transforming the way the company does business, and having a positive impact on employee interactions, customer satisfaction, and product development.

Continuous Feedback Case Study

The Wolters Kluwer Asia Pacific case study looks at how the company brought in continuous transaction feedback, integrated with their Salesforce.com application, with close-loop feedback handled within the CRM application itself.

The document also highlights how they react to feedback on isolated issues, on systematic issues, how they reach out to detractors and increase employee engagement. Download here.

Employee Engagement Video

Wolters Kluwer Asia Pacific (CCH) also produced a ten-minute video to accompany the program, which has been shown internally. You may view it on YouTube – it is an excellent template to communicate Net Promoter programs throughout the organisation.

Wolters Kluwer Asia Pacific Employee Engagement Video

CustomerGauge User Event, Amsterdam, 16 October 2012

On Tuesday 16 October the annual CustomerGauge User Event will be held in central Amsterdam, Netherlands. We are looking forward to welcoming all CustomerGauge users to a packed one-day event – it should prove to be excellent opportunity for clients to hear the latest news on the CustomerGauge platform, hear about success stories from around the world and meet other CustomerGauge users.

The exclusive one-day event will feature:

  • Expert user presentations from long standing CustomerGauge users
  • Enhanced Net Promoter® Score understanding – with tips on changing your company culture
  • Latest developments on the CustomerGauge platform
  • Best practice sharing
  • One-on-one interaction with industry peers

UPDATE 02 October:

Agenda will include keynote speakers from Kuoni, Tommy Hilfiger and Simcorp. More than 40 attendees confirmed from companies including Philips, Electrolux, HP, Vistaprint, Worldpay, Nilfisk and others. Plus new CustomerGauge features to be exclusive revealed!

Location: Hilton Doubletree, Central Amsterdam, Netherlands (map)

Time: 10:00 am to 17:00 pm followed by cocktails

The cost to attend the event is EUR 95 (+ tax) per delegate, with travel and accommodation cost will be borne by the Participant. Space is limited.

We hope you can join us – CustomerGauge team

More details on request: info@customergauge.com

Case Study: nib health funds: Checking Up On Customer Loyalty with Genroe and CustomerGauge

nib health insurance is one of Australia’s fastest growing health funds, providing health cover to more than 850,000 people nationwide. Established in 1952, the Hunter-based company has achieved significant market growth in recent years, expanding its footprint into Victoria, Queensland, and more recently Western Australia, to become the country’s fifth largest health insurer.

CustomerGauge Case Study - nib health funds: Checking Up On Customer Loyalty

This case study describes why  nib chose Net Promoter, how they started surveying, and where the current partnership with Genroe and CustomerGauge has taken them.

The company began Transactional Surveys for its customers across its Customer Care Centre and Retail Centres in February 2010. After a period of implementing its own surveys, nib had approximately 10,000 responses in its database. However, despite the considerable amount of data the company had accrued, it came to a point where the Sales and Marketing team could not effectively analyse the data and summarize it into actionable insights.

nib connected with CustomerGauge and Australian partner Genroe while researching best practices on how to analyse the data. Says Customer Intelligence Manager Renee Farnham: “Genroe and CustomerGauge really helped us put our data into a format where we can pull out segments of our Net Promoter Score and really understand what’s driving it and how it’s developing over time.”

Though the company chose Net Promoter for a number of reasons, the single most important factor was its ability to help the company see itself from the individual customer’s point of view. The decision to partner with Genroe and CustomerGauge brought with it a number of investment benefits that offset
some of the external costs and also provided new tools and insights to improve customer service more effectively.

These included:

  • Faster and more effective data analysis that comes from working with customer loyalty professionals and specialised software;
  • The advantages of using industry-leading solutions to help identify new ways of improving customer service, creating new products and services as a result; and
  • Allowing the nib Sales and Marketing team to focus on core competencies, rather than diverting attention to survey implementation and data analysis.

CustomerGauge are proud to work with such a pro-active leader in delivery of health care. Download the case study in pdf format.

Case Study: Melitta: How the inventor of the coffee filter is delivering a high-caffeine shot of Net Promoter excellence

Melitta is the 100 year old Minden, Germany based manufacturer of branded products. Founded by housewife Melitta Bentz, inventor of the paper coffee filter, its main activities are production and marketing in the fields of coffee, food storage and preparation, and domestic cleaning. Probably its most well-known product is its fully automated coffee machines. However, the company has a number of brands in its portfolio that enjoy leading positions across many international markets. And they are totally committed to excellent customer service.

Melitta: Brewing a First-Class Blend of Coffee and Customer Service

This case study describes how their Net Promoter project was implemented for their customer relationships and customer service systems together with CustomerGauge partner in Germany J/S/W Consulting.

Highlight of the system is the automated link from the call center to the CustomerGauge system via the API (CustomerGauge Application Programming Interface). Within moments a survey is sent out to the customer, resulting in a 60% response rate.

The system has already started to make an impact. Prior to the rollout, Melitta was confident that customers had a strong emotional bond with the brand and products. But the survey result surpassed all expectations, with initial scores above NPS +50 to back up the very high response rate.

Commented Consumer Service Coordinator Christoph Sundermeier: “It’s relatively easy to nurture relationships with customers to the point where they are satisfied with your service, but it’s another thing entirely to nurture relationships to the point where customers become active promoters, so we are exceptionally pleased with the initial results.”

As coffee lovers, we are delighted to have a client with excellent customer service, and great coffee machines too. By the way, our Client Operations Manager is an absolute coffee connoisseur – and she highly recommends their machines. Praise indeed!

Case Study – Dörken MKS Systems: How a technically focused business started a systematic approach to Net Promoter with CustomerGauge

Dörken MKS Systems produces and configures surface protection for the automotive, wind, construction and aviation industries under the brand name DELTA-MKS®, and in 2011 started a Net Promoter® project with CustomerGauge.

Headquartered in Herdecke, Germany, it has regional branches in the US, South America, China, Korea, and Japan. The company provides  high level of technical service and products that meet exacting standards and complex specifications.

Case Study: Dörken MKS Systems. Fighting Corrosion. Maximizing Customer Service.

The case study describes how the Net Promoter project was implemented for their two-tier channels, together with CustomerGauge partner in Germany JSW Consulting.

Originally implemented in order to understand customers from a neutral standpoint, the survey succeeded in providing Dörken with successful results and useful feedback. And underscoring the fact that the company is a leader in its field in terms of customer service, at the end of 2011 it won an industry award for Best Professional Supplier in the category of “Substance and Semi-Finished Goods.”

Commented the Dörken Project Manager: “Immediate feedback was great from within the company and people were really curious to find out what their customers had said.” 

We are pleased to have such a technically advanced client in Dörken MKS  with excellent client focus.

Case Study: The Welcoming Host – How SingleHop Implemented their Net Promoter Score program with CustomerGauge

Some months ago Singlehop, leading US-based hosting company ramped up its customer focus by implementing Net Promoter® Score (NPS) with the help of CustomerGauge.

SingleHop case study - download PDF

SingleHop is a cloud hosting provider that offers highly scalable, on-demand infrastructure services to both end-users and resellers. With over 7,900% growth over the past three years and around 4,500 clients in 114 countries, it is the second-fastest growing IT company in the US.

CustomerGauge has been working with SingleHop for a while, and this one page case study outlines how SingleHop researched what metric to use, chose a partner, rolled out the NPS project and budgeted the project.

Particularly interesting are the lessons learned, and their score evolution. Here’s a sample quote from the study: “New clients are our best critics because they see us without the years of experience they already have with us. Going forward, NPS is going to be very helpful in allowing us to understand what the clients’ first impression is of SingleHop.” -  Andrew Munz, Director of Relationships.

In addition, Andrew talks about the future of NPS at SingleHop.

We are delighted to have such a thoughtful and responsive client in SingleHop, and feel that with their focus on customer loyalty they will continue to see speedy growth.

CustomerGauge User Event, Amsterdam, 2 November 2011

On Wednesday 2 November the 2011 CustomerGauge User Event will be held in central Amsterdam, Netherlands. We are looking forward to welcoming all CustomerGauge users to a packed one-day event – it should prove to be excellent opportunity for clients to hear the latest news on the CustomerGauge platform, hear about success stories from around the world and meet other CustomerGauge users.

The exclusive one-day event will feature:

  • Expert user presentations from long standing CustomerGauge users
  • Enhanced Net Promoter® Score understanding – with tips on changing your company culture
  • Latest developments on the CustomerGauge platform
  • Best practice sharing
  • One-on-one interaction with industry peers

Location: NH Grand Hotel Krasnapolsky, Central Amsterdam, Netherlands (map)

Time: 10:00 am to 17:00 pm followed by cocktails

The cost to attend the event is EUR 95 (+ tax) per delegate, with travel and accommodation cost will be borne by the Participant. Space is limited so we request you to register by 14th October 2011.

We hope you can join us – CustomerGauge team

PS CustomerGauge partners can also join for the morning plenary sessions, and benefit from afternoon breakout sessions. More details on request: info@customergauge.com

CustomerGauge enters Australian market with Genroe partnership

Today, a new alliance between loyalty specialist Genroe and Directness brings CustomerGauge to Australia and New Zealand.

Genroe and Directness Partnership Announcement.

CustomerGauge are pleased to announce an exclusive partnership with Genroe to sell, deliver and support customers in the region.

Genroe, is a Sydney, Australia based specialist customer experience management consultancy that helps clients take real-time scores and customer comments to drive a deeper customer focus into their organisation.

Melbourne based iSelect, Australia’s leading comparison service provider, (http://www.iselect.com.au/) has been using a CustomerGauge system implemented by Genroe since November 2010. Ms. Joanna Thomas, General Manager – Sales and Operations, commented, “Within days of implementing CustomerGauge we began uncovering our areas of strength and opportunities to improve our services to customers. The continuous stream of customer feedback combined with the reporting and analysis tools provided by CustomerGauge allow us to take action quickly and accurately to deliver what our customers want when they want it.”

The announcement combines the world class CustomerGauge software as a services (SaaS) Net Promoter Score collection and analysis platform with practical customer experience management consulting services. This will enable Australian and New Zealand companies to truly leverage the power of the Net Promoter Score methodology.

Managing Director of CustomerGauge, Adam Dorrell noted that “It’s one thing to have a comprehensive tool to collect and analyse customer feedback but many companies struggle to convert this information into action. Genroe’s customer experience management skills allow CustomerGauge clients to drive real change and customer focus into their business”.

Adam Ramshaw Director Genroe stated: “We searched the world for the best solution to implementing Net Promoter Score data collection and reporting. When we contacted Directness regarding CustomerGauge they delivered on every one of our, and our client’s requirements, including value for money.”

“We look forward to sharing CustomerGauge with our clients and helping them to drive increased revenue and profits for their business”.

Full press release available here. Announcement on Genroe site here.


About Genroe

Genroe is an Australian based, specialist customer experience management consultancy that helps its clients to drive increased customer focus for their organisation. Genroe enable businesses to increase revenue and profits through increasing customer retention, generating additional cross-sell and improving customer management.

Adam Ramshaw writes an excellent blog “Genroe-1to1” which covers all matters loyalty and Net Promoter. Recommend: Introduction to Net Promoter Score: A free download that provides a comprehensive introduction to Net Promoter Score: http://www.genroe.com/whitepapers/net-promoter-score-nps-an-introduction


“Within days of implementing CustomerGauge we began uncovering our areas of strength and opportunities to improve our services to customers. The continuous stream of customer feedback combined with the reporting and analysis tools provided by CustomerGauge allow us to take action quickly and accurately to deliver what our customers want when they want it.”

Ms. Joanna Thomas, General Manager – Sales and Operations, iSelect

Genroe: Contact Adam Ramshaw
Telephone +61 (0) 2 8821 6844.

Directness: Contact Camilla Scholten

CustomerGauge Keynote at eCommerce Expo, London Oct 20

CustomerGauge will be showcased in a collaboration with Philips at the Keynote Theatre at eCommerce Expo, 20 Oct 2010, London.

In the presentation “How to Build a Customer Retention Robot”, Serge Acker (General Manager Global Direct Online Sales, Philips) and Adam Dorrell (CEO CustomerGauge) will describe how Philips Global Flagship Online Store measures its customer experience on a daily basis. The presentation explains:

  • how to survey customers after every transaction using the Net Promoter Score® methodology
  • segment customers into high/low value and promoters/detractors
  • use workflow for fire-fighting on a one-by-one basis as needed
  • use feedback analysis to make close-loop reporting, and do fire-prevention“ strategically improving processes
  • encourage customers to get engaged with product reviews
  • help customers recommend the store to friends
  • rescue and reward high value customers

The keynote is Wednesday 20 October, 10:15-10:45. Venue: Olympia. Full details of the event are on the eCommerce Expo UK site. Looking forward to seeing you there!

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