Net Promoter News: Hubspot’s interview with Net Promoter’s creator, A Twitter NPS survey, Amex swipes employee churn
Hubspot interviews Fred Reichheld, Hubspot employee runs NPS survey on Twitter handle
This week, marketing software biz Hubspot’s CMO Mike Volpe interviewed Fred Reichheld, the creator of Net Promoter, on his thoughts on the system’s relevance for B2B v B2c, and whether it should be a metric that marketing cares about. His answer was unequivocal:
“Most marketers recognize how relevant NPS can make their function. It links their world to the world of the CFO and finance — because it is possible to calculate the economic value of a promoter, passive, or detractor in each customer segment,” he said.
In related news, Hubspot says it is a “big follower” of Net Promoter – and the organisation is not kidding. Recently a Hubspot ecommerce expert, Sam Mallikarjunan, ran a DIY Net Promoter survey to find out how many of his 70,000+ Twitter followers would recommend following him.
Over Twitter he told CustomerGauge that his Twitter handle recorded an NPS of +18. It’s an entertaining handle to follow – Sam identifies himself as being here to “smoke cigars, drink scotch & kick ass” – and has a very engaged follower base, so the score is perhaps a little lower than one may expect. But according to survey feedback, people want to see more questions and answers (interaction) rather than links.
If you are interested in following a highly engaged expert on ecommerce, and inbound marketing, we have no problem “recommending” @Mallikarjunan as an account to follow.
And if you would like to learn more about how marketers can use Net Promoter, click here to read the full interview with Fred Reichheld.
Amex swipes employee churn with Net Promoter
Net Promoter buffs may know that American Express implemented a Net Promoter system way back in 2006, and real tragics may even be aware that the company sees a 10% to 15% increase in spending and four to five times increased retention from its Promoters.
But what is less well known is the positive benefits the organisation is seeing on employee retention and engagement. Notes Jim Bush, executive veep (world service), the organisation compensates according to two outcomes: Customer satisfaction, and operating margin. This approach has helped drive down employee turnover and helped the organisation contain costs associated with service operations.
Not coincidentally, according to the Financial Times, “As of May 2013, the consensus forecast among 26 polled investment analysts covering American Express Company advises that the company will continue to outperform the market. This has been the consensus forecast since 2009.” Business Standard
- According to a review of the latest Nokia Lumia, “owners who had opted for the previous striking red and yellow models rated the device more highly [with Net Promoter] than those who had chosen plainer colours.” The Register
- Financial tech biz Direct Capital has announced that its NPS has reached +65, versus “a financial industry average of +23.” The announcement is interesting because the high NPS correlates with a 2012, and is in the top five independent vendor finance company in overall organic growth, according to Monitor. Press release
- IT Services biz OneNeck® has announced its Application Management Division has recorded an NPS of 79, based on a recent DIY Net Promoter survey. Press release
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Net Promoter News: Vistaprint’s repeat purchase fine print, Telstra’s cash splash for service, Volume turns up VoC in agency land
Reading the fine print in Vistaprint’s repeat purchase slowdown
According to at least one analyst, photoprinter Vistaprint is exhibiting concerning signs for the investor. Our Seeking Alpha pundit notes that the business has:
- Acknowledged its 2016 revenue and earnings targets will be difficult to reach.
- Displayed a lack of clarity regarding its short term prospects.
- Decided it will no longer give quarterly guidance.
- Grown very large in an industry with low barriers to entry and therefore at risk from nimble competition.
Furthermore, according to the business’s statements at its earnings call, its year-on-year repeat order growth has slowed sequentially – a red flag for customer service pundits that is often a sign of decreasing customer loyalty. Oh dear.
But according to boss Robert Keane, there is a good reason for the slowdown in repeat orders. Previously, the business has aggressively advertised and discounted its products. This was an effective tactic to drive near term repeat purchases. However, it was much less effective at nurturing truly loyal customers – which is one of the most effective ways to grown revenue.
With this in mind, the business has improved its pricing transparency, reduced the level of discounting, and brought overall prices down in an effort to nurture more sustainable and valuable repeat purchases. One sign that this strategy is paying off is that while volume of repeat orders is down, average order value from repeat purchases are growing. Furthermore, the business has once again reiterated its “strong” Net Promoter results (without giving too much away, it must be noted).
Nimble new competitors may materialise, and no doubt there are other challenges ahead. But after reading the fine print of its earnings call, the business appears to be making an effort to nurture customer loyalty. Seeking Alpha
Telstra offers cash splash for customer service
Aussie telco Telstra has enthusiastically embraced Net Promoter, and in another move to put a renewed focus on the overall customer experience, the organisation also announced that it is offering cash bonuses to more than 2,000 resellers and 350 Telstra-branded shops to improve customer service.
While rewarding superior customer service is good in theory, in practice it depends on how feedback is collected. As noted by our Australian partner Genroe:
“While incentivizing franchisees to improve customer service can be a good idea, the program will need to be carefully constructed to prevent gaming of the system. Where payments are linked to customer feedback scores there is a risk that front line staff (and their managers at the resellers) can actively try to alter the scores that customers receive.” Genroe Sydney Morning Herald
Volume turns up Voice of Customer in agency land
CustomerGauge client Volume – a full service B2B digital and innovation agency – is one of the few agencies worldwide that uses Net Promoter to bring the voice of its customers into the organisation. Read about how the business is using the metric in a non-traditional industry at the press release or our blog post: CustomerGauge client Volume dials up Voice of Customer in agency land
- Enterprise cloud security specialists MailGuard have published a graph that compares its Net Promoter performance against recognised global names. It’s a pretty graph, but we’d gently suggest it could be more interesting if the business benchmarked itself against direct competitors in the same market. Mailguard
- Trader Joe’s ranked highest among supermarkets in the 2013 Net Promoter Industry Benchmarks. Supermarket News
Net Promoter Vacancy: CustomerGauge is hiring! Sales Manager, North America for European SaaS Vendor
A fantastic opportunity to be US Employee #1 for a fast growing Amsterdam, NL based Software-as-a-Service company. The CustomerGauge cloud application already has many big-name international clients, including a half dozen US clients.
Net Promoter News: Smaller retailers mobilise CX, Gamification: Coming to a contact centre near you, Sprint links higher NPS with lower churn
Fashion brands have a degree of mobile sass, says UserZoom
UX specialists at UserZoom have released research into the mobile website experience of four leading fashion retail brands – Kenneth Cole, Guess, Bebe, and the moonshine-sounding White House Black Market.
The results showed that each site has “room for improvement” in terms of the search experience. Overall White House Black Market recorded the highest Net Promoter Score, of +26.
A quick scan of the interwebz shows that White House Black Market is indeed something of an innovator in the mobile space, introducing such things as mobile fashion alerts, where “shoppers receive text messages when they pass through specific geo-fenced areas.”
Notwithstanding the fact improvements can be made, the findings also seem to correlate with a recent Wired article which suggests that smaller retailers are delivering a better customer experience than their larger counterparts, by integrating mobile to create a seamless experience across in-store and online.
Of course, we need to be careful before comparing the shopper experience of retail giants to relatively small fashion brands. For one, a Best Buy shopper looking for an iPhone will have the possibility of buying the same product from numerous online or physical store locations, whereas a shopper wanting to purchase their favourite niche clothing brand may have far less choice in terms of where they make the purchase.
Nonetheless, as retail giants such as Best Buy, Target, and Walmart have recently been reported to deliver good mobile experiences for their customers, yet continue to suffer the ill-effects of showrooming, it may be an opportunity to look to smaller rivals for inspiration on how to deliver that elusive seamless experience that will transform showroomers into shoppers and drive up customer loyalty. Digital Journal
Gamification: Coming to a contact centre near you?
Incentives and rewards change behaviour and improve effectiveness. But according to a post by Ben Werner of Microsoft Dynamics CRM, in the contact centre setting, traditional rewards and incentives do little to create an enjoyable workplace experience.
In order to drive up customer satisfaction and Net Promoter Scores, Werner instead suggests that contact centres should add elements of gamification to their workplace experience, such as ‘leader dashboards’ showing how many points, badges or other goals agents have reached and comparing it against their neighbours in real-time.
It sounds fun, and executed well could be a good driver of workplace culture. However, in our opinion, nothing beats a robust eNPS (employee Net Promoter) feedback system to ensure that staff become empowered stakeholders motivated to deliver exceptional service, rather than the passive mechanical voice at the end of the line that is the stereotype of the call centre. Forbes
Assalaamu ‘aleykum: CustomerGauge client launches eNPS survey in Arabic
Speaking of eNPS surveys, CustomerGauge client the Mohammed Y. Naghi & Brothers Group has become the first CustomerGauge user to launch an eNPS survey in Arabic. The consumer goods to foodstuffs distribution business is rolling out its survey to more than 3,000 employees across the Middle East with the platform’s eNPS (employee Net Promoter) survey tool. For full details, please see our recent blog post or the full press release.
Sprint links higher NPS with lower churn
According to its latest earnings call, the Sprint brand of Sprint Nextel has shown sequential and year over year improvement in its NPS according to “an important third party brand study.” The company said this correlates with reduced churn rates and is a positive sign as it focuses on recapturing as many of the 1.3 million Nextel subscribers it knows will deactivate in the next quarter. Seeking Alpha
- The 2013 US Net Promoter® Benchmark Study has been released, covering Financial Services, Technology, Online Services, Telecom, Insurance, Travel and Hospitality, and Retail. USAA (+78), Apple, Netflix (+50), Amazon (+69), Kaiser (+35), and Southwest Airlines (+66) are among the businesses leading the way in their respective industries. Press release
- OneNeck® IT Services announces its Application Management Division has earned a Net Promoter Score of 79 based on a recent survey conducted internally. Press release
Parasol unfurls eNPS results in public (gasp)
The UK’s daintily named Parasol Group – an umbrella company (see what they did there?) that claims to be one of the UK’s biggest employers – has publicly shared the results of its eNPS (employee Net Promoter) survey on its blog.
This is interesting to us because despite examples of employee engagement driving higher operating margins, few businesses use Net Promoter to regularly measure employee loyalty, and less still share those results publicly.
In its post, the contractor-employment organisation starts by providing statistics on how happy employees are with different aspects of working for Parasol – a good way to demonstrate to employees (and potential employees) the high standard of support it offers.
Next, it notes that a small percentage of employees would consider working for another umbrella group on their next assignment. It asks these people to let Parasol know the reasons why and anything they could do to improve. Again, a good demonstration of its willingness to listen and learn.
Finally, it says there is a slight decline in NPS compared to last year, but notes that its score of +30 would have ranked it fifth in the most recent Net Promoter industry benchmark report for the UK. This is where we feel the announcement falls short. While we understand that as an umbrella company, Parasol’s employees could be considered customers in some senses of the word, comparing scores with an unrelated customer-focused Net Promoter report that measures companies across industries strikes us as a case of comparing apples to oranges.
While it’s fantastic to see Parasol sharing its eNPS results, we believe the company could have been better served by acknowledging there has been a slight drop in its score (check), providing the reasons why loyalty has dipped slightly from the previous survey (not explained) and outlining the steps it is taking to turn the situation around (also not explained).
This would have had the following benefits:
- Communicated to employees that their feedback is being heard and acted on and highlighted the fact they employees are active stakeholders in the business.
- Helped increase retention.
- Given the organisation a publicly visibly roadmap to improve the employee experience that would provide the internal impetus to make the necessary changes.
We consider ourselves a high ‘Passive’ on this particular announcement, with the potential to be nudged into Promoter territory the next time around. Parasol blog
The lowdown on Lowe’s high NPS
In the battle of the US home improvement giants, Lowe’s Net Promoter Score leads Home Depot across both male and female shoppers.
However, Home Depot leads rival Lowe’s in key areas including sales growth and stock price. Home Depot also has more male shoppers, which is significant because male shoppers tend to spend over than a third more than their female counterparts. So if Net Promoter can be considered as a forward indicator of growth, what is going on?
According to Pam Goodfellow of Prosper Insights and Analytics, one reason may be that among males, store location is a major factor of Home Depot’s attraction, and Home Depot has around 15% more stores than Lowe’s. And although Lowe’s has a strong lead in NPS among female shoppers, its lead among the more lucrative male shoppers is less pronounced.
The conclusion? While Home Depot is leading many key indicators now, if Lowe’s can continue a long term approach to nurturing customer loyalty and expanding its retail presence, it may not be much longer before its organic growth starts to outpace its great rival. Stay tuned for future developments! Forbes
- At its earnings call, property managers FirstService revealed that it uses Net Promoter to measure its service quality and employee loyalty. Seeking Alpha
- Freight shuttle service FW Trucking has begun its first Net Promoter customer feedback survey. Press release
Net Promoter News: Rumble in the Aussie telco Jungle, Airlines fly in formation with Net Promoter, Fidelity uses NPS to broker new customers
Rumble in the Aussie telco Jungle
The Australian telecom landscape is an entertaining space to watch as Telstra, Optus, and now Vodafone (the three biggest players in the market) have in recent times placed a renewed focus on customer retention with Net Promoter.
Vodafone is a particularly interesting case. In 2010, it dropped over half a million customers and watched its market share slide from 27 to 23 percent. The drop in market share is reflected in Net Promoter Score. The average NPS given to the business by customers who joined between 2011-2012 is -27.
Acknowledging the root cause of the problem with admirable clarity, Vodafone boss Bill Morrow noted; “We need to fix every single customer interaction. If I’m going to win you over and have you look at us in an admired sort of way, I can’t miss once with you. I need to hit every single time.”
In fact, the carrier is already making progress. Following a network guarantee launched in 2012, new customers are giving the business an NPS of +4. The business aims to return customer growth by the end of the year, and to have the fastest 4G network in the market.
But with both Optus and Telstra taking steps to improve their own customer experience, the CX rumble in the Aussie telco jungle is just beginning. ZDNet Australia
Airlines fly in formation on Net Promoter as industry standard
In recent times, US airlines have widely adopted customer satisfaction surveys, but a new article shines a light on how much emphasis many of them specifically place on Net Promoter.
According to the Wall Street Journal:
- Multiple carriers say they have “religiously adopted” Net Promoter.
- United, Southwest and Virgin America say they watch NPS closely, while JetBlue and Delta say their NPS results correlate to company profits.
- While non-NPS surveys with multiple questions get response rates under 5%, JetBlue says it receives a 15% to 20% response rate, and Virgin America says it gets 20%.
These comments are significant because they support some attributes of Net Promoter that we commonly share with prospects and clients, including that Net Promoter surveys drive higher response rates (meaning more raw data to from which to gain insights) and that improved NPS correlates with increased revenue (examples mentioned almost weekly in this space).
Fidelity uses NPS to broker new customers
Tweep @jbreitfelder has shared a print advertisement from Bloomberg Businessweek for online trading brokerage Fidelity, which appears to refer to the business’s Net Promoter program with the sentence: “Nine out of ten reviewers with a Fidelity Rollover IRA would recommend it to their friends.”
There seems to be a footnote to the sentence, which we assume gives the source of the figure. This is something which we recommend businesses always do when using statistics for marketing purposes, lest it alert the balderdash-o-meter of potential customers.
While we really like the idea of NPS as social proof for marketing, if we were to make a suggestion, it would be that sharing feedback (as well as scores) both internally and externally could be a even more effective use of the data gained by a Net Promoter program (Hint: CustomerGauge has customisable tools that make sharing feedback easier).
- Auto Expert, an automobile locating and buying service in California, has reported that its net income for 2012 rose 148% over 2011, with revenue up 24%. This correlated with an NPS of +93. Press release
Net Promoter News: Fools rush in on Citi NPS gold, NetFlix streams “House of NPS”, Lack of M-commerce Promoters for Major retailers
Fools entertain Citibank “Buy” recommendation
According to both the US court of public perception and sentiment among investors, big banks’ stock is down. Their sins are numerous. From their part in precipitating the financial crisis, to being “too big too fail” (read: arrogant and out of touch) and for hitting customers with nuisance fees, banks have few friends and even less advocates.
Yet this week, Doug Levy, author and CEO of MEplusYOU, said that Citibank could be a solid investment option based partly on the fact the business is using Net Promoter to put a renewed focus on customers. But his analysis takes into account where the bank has come from.
“Some companies embody a Relationship Era approach to doing business intuitively, automatically. Some get there because they’ve experienced pain. Citibank‘s clearly in that latter category,” Levy told the Motley Fool.
What we like about this analysis by Levy is that it takes into account where Citibank is going in terms of growing customer loyalty, rather than where it has been over the last few years. And by way of supporting evidence, Citibank improved its customer experience rating by 15 percentage points between 2012 and 2013 in the Temkin Experience Ratings. This was the largest improvement by any company of the 246 surveyed.
With a consistent focus on the customer, it may yet be proven that buying shares in Citibank will come to be seen as a (Motley) “Foolish,” rather than (actually) foolish investment. The Motley Fool
NetFlix streams “House of NPS”
Internet television biz NetFlix has a stratospheric NPS in the +80s. its closest rival, Verizon FiOS has a score in the low twenties, and a number of other rivals lag further behind.
Interestingly, this news also comes via of a financial analyst, who uses Netflix‘s NPS as supporting evidence in building a “Buy” case for the business. “Netflix’s high customer satisfaction coupled with continuously improving content will continue producing many happy customers, myself included,” said analyst Jayson Derrick. Seeking Alpha
Are retail customers ‘webrooming’ as well as ‘showrooming’?
According to new research, Target, Best Buy and Walmart deliver a (surprisingly?) good mobile experience for shoppers, with between 69% and 83% rating the retailers’ mobile sites as either good or excellent.
Yet intriguingly, these experiences do not translate to high Net Promoter Scores for the retailers’ mobile sites. On this measure, Target was the lone ranger in positive territory at +11, with the other two in the negative doldrums.
These scores seem to suggest that building a satisfactory mobile experience is not enough to nurture loyal shoppers. This should be of great concern to big retailers. As m-commerce becomes ever more popular, the ease with which shoppers are able to ‘webroom,’ (named in honour of the practice of ‘showrooming’) or flip between mobile shopping sites to find the best deal will only increase, as will the pressure on their margins from ecommerce sites such as Amazon and eBay.
Pam Goodfellow, an analyst who presented the research, suggests that; “Delightful experiences, consistent messaging, and excellent service delivered through all channels are paramount when building this sought-after, loyal customer base.” Prosper Discovery
- Credit union America First shows that financial services businesses can earn customer advocacy, reporting an NPS of +83. GoBankingRates
- Financial tech biz Direct Capital has announced a self-reported NPS of +65. PR Web
Net Promoter News: AT&T’s Net Promoter fail, Travel Counsellors advise trust, Southwest customer experience flies north
AT&T scores marketing campaign success, Net Promoter FAIL
AT&T had a problem – a low NPS among young Asian American males. In order to increase loyalty, it sent out regular surveys and included a follow up question. It used root cause analysis and implemented a closed feedback loop to incrementally improve its offering, increase loyalty, and drive positive WOM and sales.
Actually, according to a post this week, instead of doing any of this, AT&T conscripted a marketing agency to drive up its score. interTrend Communications, an agency that helps brands connect with Asian Americans, created a cheesy whimsical web series with a crowd-sourced storyline called Away We Happened. The series heavily features AT&T, has received over 6 million views so far, and won an Effie in the process. Oh, and AT&T’s NPS dramatically increased from -11 to +39.
By many metrics, the campaign is a success. But using Net Promoter as a measure of success is misplaced. We may be preaching to the converted here, but Net Promoter is a system that has its strength in listening to customer feedback, making incremental customer-focused improvements in the organisation, and (sustainably) increasing scores and revenue over time.
In a worst-case scenario, a quantum leap in NPS such as this can obscure underlying customer service problems underneath the sugar rush of new Promoters. And unless feedback collection, analysis and closing the loop are embedded in the organisation, there is the danger of an equally swift drop in scores, with corresponding negative WOM and loss of market share or revenue. Marketing
Travel Counsellors advise trust
Travel Counsellors is an exemplar of travel industry trust and innovation and owner of possibly the world’s highest NPS. But whereas much discussion around Net Promoter focuses on customer service and loyalty, the key driver for Travel Counsellors’ growth is agent recruitment.
That’s not to say that customer relationships are not important, of course – according to chairman David Speakman, “We look after all the laborious admin so the individual ‘travel counsellor’ is left to build their own business by building relationships. TripAdvisor is the electronic mode of advice but it’s referred to; not trusted. We build our business on trust.” Insider Media
Southwest customer experience flies north
Southwest Airlines use of Net Promoter has helped propel it to one of the leading positions in terms of customer experience among American airlines.
According to a company rep, “We segment [Net Promoter Scores] by airports, but can also further refine the analysis by buying behavior, such as loyal or frugal customers. By looking at the scores, our employees can see where they need to step up.”
While Southwest is clearly on the right course, there is some possible turbulence up ahead. According to rival JetBlue, its leading NPS among US airlines gives it a “huge advantage” over its rivals. Forbes
- According to YouGov, the Apple App Store has the highest NPS of any app market place in Germany, and 84% of iPhone users regularly download chargeable apps. GooglePlay is visited by more users by percentage of market share, but only 58% of them regularly download chargeable apps. Telecom Paper
- Australian dealer groups have been advised to use Net Promoter to get a better understanding of advisers’ satisfaction with their services. Money Management
- TeleTech has conducted a test to find out whether delivering an exceptional customer experience as measured by NPS positively impacts sales, and had a positive result. TeleTech
Net Promoter News: BlackBerry’s vibrating device leaves Pentagon unsatisfied, RBS faces royal challenge to improve CX, 50% Lloyds bonus tied to NPS
BlackBerry’s “vibrating device satisfies most needs” (but not the Pentagon’s)
In a post creatively headlined “BlackBerry CEO: Our vibrating devices will satisfy most needs,” chief Thorsten Heins has claimed the BB10’s Net Promoter Score is “high” in every market is has entered. But where a few months ago this might have sounded merely hopeful, now it comes across as assertive. Early sales are stronger than expected, many new users are switching from other platforms, stock is up, a mystery buyer has placed an order for a million handsets, and even Google’s Eric Shmidt has admitted he uses the non-Android device.
But it’s not all champagne and canapés. BlackBerry’s high level of security has made it a favourite among organisations that value sensitivity. However, the Pentagon has reportedly put in an order to replace its 470,000 BlackBerrys with Apple products, and the British Government has not yet made a decision on BlackBerry’s security classification (after early reports suggested it had been rejected).
As CustomerGauge’s Canadian partner Michel Falcon says, “the score is for the scoreboard, but the feedback is for the playbook.” Has BB made the mistake of focusing on its Net Promoter Score at the expense of listening to feedback from its big, established customers?
RBS faces royal challenge to improve customer happiness
The state-owned Royal Bank of Scotland does not have a lot of love from its customers, but UK retail chief Ross Maxwell-McEwan wants to turn that around. At its earnings call, he outlined the challenges facing the bank with impressive zest and candour:
“The things that we’ll be focusing on will be our customer. We will measure ourselves strongly against the aspiration of getting to #1 net promoter score, at which point we’ll start right at the bottom in many, many classes. So it is a big aspiration but one that I found our own teams are very keen to get to grips with and work out how (and) what we need to do to move that score.”
Adding that the bank’s score is “well and truly negative” (at about -15), McEwen says he is pushing Net Promoter Score throughout the business as a key feature both by channel and by product.
The bank has dragged down the market average in Scotland, with their other brand NatWest positive and slightly ahead in the market. The threat comes from smaller banks that RBS customers are being attracted to with higher scores – and this is creating an the opportunity but also a threat.
Comment: From an Net Promoter News point of view, it’s interesting how CEOs usually put NPS right at the top of these calls, but analysts prefer to ask questions about product yields and ratios, rather than customer experience. Credit to Maxwell-McEwan for being refreshingly honest about the issues here. Later on in this call he tries gamely to answer a question at the end by bringing it back to the customer and responds: “…I think if you don’t start tackling the real issues for customers, you will never create a really good retail bank here.”
Lloyds Banking Group Links Bonuses to NPS
We imagine that top traders with £1m+ bonuses will not be losing sleep about Net Promoter, but it will be on the mind of 1000s of retail bank staff as Lloyds Banking Group announced this week it will base variable pay to staff on customer feedback rather than product sales from 1 April 2013. After a successful pilot in 70 of the banks branches it will be rolled out to all 1800 Lloyds TSB and Halifax branches in the UK. Based partly on risk assessment, the quarterly payment will be based on the employer’s Net Promoter Score (NPS) from customers through interactions they have had with the group. For any payment to be made, customers must rate the bank as excellent, and NPS will account for 50% of the variable pay award. Tip: Lloyds staff wishing to get ahead of the game should immediately follow Net Promoter News on twitter now! @customergauge
- With an NPS of +65, airline JetBlue has claimed it has a “huge advantage” over American, United, US Airways, Delta, and Southwest. Skift
- Primo Water Management has announced it has begun to use Net Promoter in its earnings call. Seeking Alpha
Warby Parker brings 20/20 vision to business and philanthropy
Neil Blumenthal was previously director of social enterprise VisionSpring, which supplies affordable prescription glasses to low-income earners in Asia, Latin America, and Africa.
In 2010, the bespectacled entrepreneur co-founded Warby Parker, a trendy eyewear brand that has already grown to a workforce of 150 and a swanky showroom in Manhattan. But social good has not been swapped for profits. According the Warby Parker site, almost a billion people lack access to glasses, and to combat this problem it has a policy to donate one pair of glasses for every pair it sells.
The company’s vision to bring 20/20 sight to the world’s low-income earners has done nothing to dent the enthusiasm of customers. Along with a highly successful ecommerce operation, the brand’s Manhattan showroom does $3,659 in sales per square foot and its army of overjoyed (and very good looking) customers is driving a Net Promoter Score of +91. And in the process of this growth, it has already donated a quarter of a million pairs of ‘specs. Mashable
Scouting for the key to non-profit satisfaction
There are a number of non-profit organisations that use Net Promoter, and one of these is the Boy Scouts in the US.
This organisation has a mature Net Promoter program (last year it delivered 750,000 surveys), and is mining the “Voice of Scout” (that’s really what they call it) for insights by asking follow-up questions in addition to the basic Net Promoter question. However, this week the program attracted attention for unwelcome reasons after a local news station in Tennessee picked up on a story about some questions that have been interpreted as homophobic.
This aside, the organisation has a number of resources online about its program that may be of interest for other non-profits (link below), and the good news is that Scouting is viewed in an overwhelmingly positive light by both Scouts and their parents, recording a nation-wide score of +46 from a response rate of 11%. Scouting.org Wreg Memphis
- French bank Boursorama, part of the Société Générale Group, has announced in a self-puffer that according to research by Bain & Company, it has the top Net Promoter Score of any French bank at +51. The industry lags well behind, with an average of -13. Press release
- Small biz consultants AQB announced it has been named Intuit’s “Premier Reseller of the Year” for 2012-13, based partly on an NPS of +98. The business won the award in 2012, and has seen triple digit growth as a reseller from 2010-2012. EINNews
- Internet Marketing biz Volume 9 announced an inaugural NPS of +49. PRLog
Net Promoter News: Best Buy beats Showrooming, E.ON energises customer service, Net Promoter “lifeblood” of GiveForward
Best Buy biffs Showrooming with price, customer service 1-2
Unlike some retailers, Best Buy does not suffer from a lack of store traffic. However, it does suffer a significant loss in potential sales through visitors that come to its stores but do not make any purchases.
The term for this practice is “Showrooming,” and it’s so synonymous with Best Buy that the Urban Dictionary succinctly defines it as “The act of going to retail stores like Best Buy and Walmart to check out certain products and then once satisfied with the look and feel, purchasing the item online on Amazon or other retailers.” Ouch!
Best Buy is packing a one-two punch combination in an effort to combat the challenge of showrooming and turn electronics’ sales around. The first punch is a price-matching policy, where the company pledges to match the price from its online competitors. And in an effort to make customer service a point of differentiation, the second punch is to use Net Promoter to survey not only customers that make purchases, but also Showroomers.
Net Promoter is usually used to survey actual paying customers rather than potential customers, so this is a particularly interesting use of the metric – time will tell if it helps Best Buy become the best place to buy. Forbes Seeking Alpha
E.ON energises customer service
In the UK, energy utility E.ON aims to install a million smart meters by Q3 2014. Smart meters are more efficient for customers, and therefore there has been a tendency by energy companies to neglect customer service as they assume that customers will recognise the benefits for themselves.
But with a billion pound investment and a head office asking why this money could not be better spent in high growth markets such as Brazil, E.ON is leaving nothing to chance – investing in customer service contact centres and working with charities such as Age UK to help elderly customer navigate the new system. These investments – which are relatively low cost in percentage terms, have driven Net Promoter Scores higher for this than any other part of the business’s portfolio. Intelligent Utility
Net Promoter “lifeblood” of GiveForward
GiveForward is a website that helps people raise money online for social good (Hint: Google GiveForward in the news to get a sense of the range of initiatives people have used it to raise money for). In a Technori blog post, the organisation outlines some key reasons Net Promoter works for it. The entire list is worth a read, but the most interesting was point two, “NPS encourages a company culture of focusing on less while executing more.” The point says that for GiveForward, Net Promoter:
- Gives staff a tangible stake in the direction of the organisation, but also makes them accountable.
- Encourages staff to focus on real growth levers and strike others off the ‘to do’ list (especially important at a startup where there is often a surplus of ideas).
The organisation has embraced Net Promoter to such an extent it refers to the program as the “lifeblood of GiveForward.” Technori
- Lloyds Banking Group has announced improved NPS at its earnings call. “We surveyed through an independent company around 35,000 customers every month who have recently transacted with us,” said Mark Fisher, Director of Group Operations. Seeking Alpha
- Canadian export credit agency EDC announced a self-reported NPS of +72 for 2012, up from 71.2 in 2011. Digital Journal