About us

Directness – the company behind CustomerGauge

Our Philosophy: Great brands need a direct connection with their consumers.

CustomerGauge is a product from Directness BV, a a software firm with an in-depth background in marketing and sales. Our founding partners have held senior executive positions in marketing and commercial roles in major brands.

This results in a thorough understanding of what really matters to drive commercial success, how to best interpret and present customer feedback, highlight satisfaction results and how to manage and analyse core issues to executives.

We are not a research firm. We are a ‘focus-on-the-end-customer-firm’. And everything we do has that as a core focus.

That is why we deliver what we believe to be the simplest and easiest systems for measuring your company’s Net Promotor Score (NPS) and show ROI from your marketing investments.

We hold Net Promoter principles dear to our hearts. We aim to turn all our clients into promoters. Much of our business has come from word of mouth.

Directness is a fast-growing, privately funded start-up, founded in 2006. The company is based in Amsterdam, The Netherlands – the European heart of  e-commerce activities with a global blue-chip client base.

Our Business

CustomerGauge: A customer survey tool based on Net Promoter Score^® that is simple to implement, and can deliver customer insight to help you focus on success. We help you understand how your consumers rate you. What they like about you and what they would like you to change or improve. We also help you prioritise on the more important customers and issues.

DemonstratorGauge: A web based field marketing measurement tool that captures in-store sales and merchandising details, with photographs and agent input. Designed to highlights your ROI on investments made in Instore Marketing Programs. More details on this page.

Client Base

We have clients in the consumer electronics, fashion, the financial, medical and chemical industry including Philips, Canon, Avanquest, CMC Markets. We serve B2C and B2B markets.