CustomerGauge

Documents and Presentations

Here are links to some useful documents for CustomerGauge to help businesses measure Net Promoter Score® and other field marketing metrics.

CustomerGauge

  • wt4a376b53c4240-thumb_medium CustomerGauge generic D2C (e-commerce) presentation – Automatically Measure Net Promoter Score®, Customer Voice etc… (21 Nov 2009) – pdf 9Mb
  • CustomerGauge generic b2b presentation – in-depth measurement of Net Promoter Score®, (Nov 2009) – pdf 9Mb
  • CustomerGauge Project Deliverables Document (Typical reports etc) (May 2009) – pdf 5Mb
  • Resource document 1: White Paper: Headcount implications for customer voice classification: (Jan 2009) – pdf 60Kb
  • Resource document 2: White Paper: Impact of Improving Net Promoter® Scores on Average OrderValue and overall sales (Jan 2009) pdf 80Kb
  • Resource document 3: White Paper: Surveying with CustomerGauge – Legal Considerations, privacy laws etc. (May 2009) – pdf 150Kb
  • Resource document: Standardising the Net Promoter Score (SNPS 09) – presentation (Sept 2009) – pdf 2.8Mb

DemonstratorGauge

  • wt4a376bca9794e-thumb_medium DemonstratorGauge – Field Marketing Measurement Remotely – presentation. (Nov 2009) – pdf 17Mb

General

  • The 77 Essential Manufacturer e-Commerce Metrics to track – article and download here
CustomerGauge