DemonstratorGauge Field Marketing Measurement
Measure, track and improve your In-store Marketing Activities
When organising thousands of in-store demonstrations each year it can be hard to track the effectiveness of these activities. Especially if they take place across multiple countries, or even continents. Co-ordinating multiple countries or agencies is a serious reporting challenge.
Dashboard showing realtime results from recent weeks activity
Our software tool DemonstratorGauge helps companies gain better insight into retail Marketing Activities, such as Merchandising or Point of Sale management.
Reporting all around the World
DemonstratorGauge helps you show in-store Marketing ROI by capturing critical details of your in-store demonstrations and merchandising activities every week. Let your field marketeers log sales and conversion data directly into the system and you can monitor and compare results on a European or global level.
Multiple levels of reporting for agencies, countries or regions
DemonstratorGauge is a hosted software product designed to let demonstrators and merchandisers across all of Europe report their findings in-store into a single web-based system using a simple web-based form, or mobile devices such as iPhone,. This allows multiple levels within your organisation to interpret the results instantly, and easily visualise the results in comprehensible graphs. The results of in-store activities can be evaluated at an individual as well as agency, country and regional level. On top of this DemonstratorGauge also provides insight into the expenses and returns from Marketing investments in-store and it allows a view of what is happening in-store with shoppers and shop-staff.
Capture photos from field activities.
Measure ROI quickly and effectively
DemonstratorGauge measures the effectiveness of In-store Marketing Activities with the purpose of gaining insight into the core influencing factors on conversion on the shopfloor. It is optimised for usage by multiple parties in order to easily compare results at an agency, country of regional level. The web-based software can be implemented fast and organisation wide without capital investment or IT assistance.
Capture geographic based data
A demonstration can be requested from info@directness.net.
Latest News:
- Adding/Importing Venues to DemonstratorGauge
- API: DemonstratorGauge Data Download
- Demonstrators get Cool interface to view a wall of Images
- The Perfect Event: Adding information and photos to DemonstratorGauge
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