CustomerGauge unleashes revolution in Customer Feedback Management (press release)

CustomerGauge Everywhere to give entire organisations Net Promoter® customer feedback in real time

May 02, Amsterdam: CustomerGauge, a software company that brings Net Promoter® Score and customer feedback into the heart of businesses, has announced the release of CustomerGauge Everywhere – a revolutionary upgrade to the CustomerGauge platform.

The key innovation of CustomerGauge Everywhere is that it gives organisations open rolling access to customer feedback and Net Promoter® Scores to anyone in the organisation in real time, via an intuitive, user-friendly homepage that features a Twitter-like news feed of customer feedback. The page can be viewed across desktop or  iOS and Android  mobile devices.

By placing customer service at the heart of the organisation, CustomerGauge Everywhere will empower staff across organisations to solve customer service issues fast – regardless of whether they are dedicated customer service professionals or involved in other areas of the business. This innovation has significant potential to improve the customer experience and lower costs in marketing, sales and related areas.

“In the past, the big problem with customer feedback, even structured, proactively collected feedback, is that only a few people in any given organisation generally had access to this goldmine of data,” said Adam Dorrell, CEO, CustomerGauge. “But CustomerGauge Everywhere has changed that forever. We believe this could be as much of a change agent to enterprises as Facebook and LinkedIn have been to personal and business relationships.”

In addition to real time access to customer feedback and Net Promoter Scores, CustomerGauge Everywhere was created with a new architecture for delivering super-fast performance (one million records graphed in one second) and is available in English, German and Italian, with other languages soon to follow.  There are also a number of new options to drill into the data with advanced filters and date functions, and for the first time targets can be easily set and distributed by administration users. Other distribution options include real-time digital signage and integrations using the CustomerGauge API to any other system including Sharepoint or Salesforce.com.

For further details and a demonstration on CustomerGauge Everywhere, please see this short  webinar (15 mins).

About CustomerGauge

CustomerGauge is a cloud-based software solution from Amsterdam-based Directness BV, a fast-growing privately held software company founded in 2007.  CustomerGauge is designed to be the most comprehensive and cost-effective platform for enterprises to measure Net Promoter Score (NPS) and show ROI from marketing investments. The software platform has won clients all around the world, with global clients including Philips,  Electrolux, Vodafone,, and Tommy Hilfiger

Contact: adam.dorrell@cdirectness,net

Details

Net Promoter News: AmEx cashes in, Apple’s in-store asker, Nokia talks up Asha’s NPS, SoDA pops 51 plus NPS Everywhere

American Express: Tracking Net Promoter all the way to shareholder value

A fascinating interview this week with Jim Bush, EVP of world service at American Express outlines how the company has used Net Promoter to propel it to the leading position for financial services brands in terms of customer service in the US, and how the company is tracking its Net Promoter improvement all the way to its shareholder value.

Among the insights:

• In the past, 75% of customer service training was on how a transaction was completed technically. Now, training focuses on how to create the relationship and build it through humanity, conversation, and engagement,
• No scripts. When a customer calls American Express, the Customer Service professional is presented with a customer profile and other relevant information. This allows the care professional to leverage the power of their personality to build a human relationship suited to the particular customer.
• The company sees a 10% to 15% increase in spending and four to five times increased retention from promoters.  In addition, due to streamlining, operating expenses associated with service have been reduced. And even better, since the height of the financial crisis, the company’s stock has considerably outperformed the industry’s index.

Finally, a personal reflection by Jim Bush on his time in the role offered some interesting insights into what motivates a market-beating customer service professional. As with many people, he initially thought of customer service as a back-office operation. But as he considered the millions of interactions the company has with customers, he realized the following truth; “If we can unleash the power of that customer-facing organization, think of the value we can create.”

Not just for your customer, but for your bottom line! CNN Money

Steve Jobs on Customer Service

Steve Jobs famously once said “It is not the customer’s job to know what they want.”

But despite a significant number of punters taking this to mean that Apple doesn’t focus on what customers think, the brand actually uses Net Promoter to track customer sentiment very closely. A Business Standard article this week touches on how Apple uses Net Promoter to fine tune customer service in-store, noting that when customers make a purchase they receive an electronic receipt and sometimes a Net Promoter survey. Any negative responses are followed up by store managers, and results are aggregated and share internally. Customer service is not the reason the brand creates category-defining devices again and again. But it does take customer care extremely serious.

The article also mentions LEGO Group – which collects scores across both online and offline customer service touchpoints. Scores are distributed through the company monthly, and follow-ups are made on all negative responses. Since 2005, scores have improved 26 per cent. Business Standard

Nokia gives earning call, reiterates Asha NPS

In brief: Yesterday Nokia gave its Q1 2012 earnings call, and once again mentioned that its range of Asha smartphones has the highest Net Promoter Scores for any of the company’s mobile phone products. According to CEO Stephen Elop, this was due to the fact that Nokia “delivered consumers more aspirational designs and experiences.”

This may be so, but will it be enough to put a dent in Android sales, let alone Apple? It’s something we’re keeping a close eye on, so stay tuned! Seeking Alpha

SoDA gets Net Promoter Score, claims Outstanding Member Satisfaction

Another non-profit group has adopted Net Promoter as an important metric according to a Virtual Strategy.  The Society of Digital Agencies (SoDA) announced in a PR bragger their recent 51% Net Promoter Score, with 60% respondents falling into “Promoter” category.  Chris Buettner, SoDA Director of Operations said he was pleased with the results, but was not complacent, and wanted to evolve the programs based on the results. Virtual Strategy

Net Promoter now available Everywhere says CustomerGauge

“These days, everyone is responsible for customer experience” says a senior Electrolux executive, “It’s not just the property of the research department or a customer service team”. Responding to challenges like this has resulted in the new platform from CustomerGauge who this week announced their “Everywhere” Net Promoter® solution, delivering customer feedback and scores to everyone in the organisation, on desktop and ipad devices.

Comments are delivered in real-time, with the screen updating as customers respond. New features include performance boost with a claimed one million records graphed in around a second, more ways of slicing and dicing data, and language options with German and Italian available already. Wilkommen, Benvenuto! CustomerGauge

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CustomerGauge announces Customer Feedback Everywhere