About CustomerGauge


We help organizations improve customer experience and client retention, measuring with Net Promoter Score.

CustomerGauge is a software-as-a-service platform that helps clients improve customer experiences. The system automatically measures, analyses feedback and has close-loop tools to retain customers better, and reduce churn, all based on the industry standard metric Net Promoter System®. Results are published and analyzed in real-time, using highly customizable and flexible reporting tool making it ideal for global enterprises.

CustomerGauge has been embraced by businesses around the world, growing a global portfolio of B2B and B2C clients in six continents. Across the consumer electronics, fashion, financial services, medical and chemical industries, CustomerGauge has helped pioneer tools that deliver real-time feedback across the organization, and it has been among the first software platforms to segment customers based on hierarchy and lifetime value.

The company was launched in 2007 by Adam Dorrell and Camilla Scholten – both marketing professionals with backgrounds in IT and Consumer Electronics, as well as Net Promoter. The company is privately owned, and headquartered in Amsterdam, Netherlands (base for all development and marketing), it has offices in Boston USA and a growing Asia/Pac business.


We are all about driving change and growing revenue. We believe the key to success lies in understanding customers, clients and employees.
Our method is the industry-standard Net Promoter System®.
We believe in automating everything so there is no chance of you forgetting to survey customers – but at the end of the day we recommend you (and the right people in your team) read through comments and get your hands dirty if you want to grow your base of loyal customers.
Clients include Electrolux, Philips, WoltersKluwer, AEGON, Ziggo, Tommy Hilfiger, Melitta, H&R Block and Alphabet/BMW.

Would you like to work for us?

Contact us on info@customergauge.com for current vacancies.

Want To Learn More?

Discover how you can better manage your customer Net Promoter Progam with CustomerGauge.


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