American Airlines's Net Promoter Score is 3 according to the latest available source (Satmetrix, 2014).
American Airlines Group Inc. is a holding company. The Company's primary business activity is the operation of a network air carrier, providing scheduled air transportation for passengers and cargo. The Company operates through the American segment, which provides air transportation for passengers and cargo.
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Score Updated February 15, 2022
Date
Update Description
Score Change
Link
01/29/19
American Airlines is undergoing CX and customer satisfaction issues. The company's internal surveys indicated that fewer customers were “likely to recommend” the airline to friends, relatives and colleagues in 2018 than in the previous year. American Airlines President Robert Isom declined to share the company's current Net Promoter Score.
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NPS BENCHMARKS REPORT
We've written a complete guide to "What is Net Promoter?" here. In short, Net Promoter is a system designed to create sustainable, healthy growth through retention, upsell and referrals. Learning how to calculate NPS is your first step to understanding the mechanism of NPS clearly.
What is a good Net Promoter Score varies greatly between industries. There's a number of ways to compare your score—but ultimately, who knows if other companies are tracking their score according to best practice? Or if they're manipulation their results? For that reason, your best benchmark of success is your own NPS score in previous years.
CustomerGauge NPS Benchmarks collates and publishes any publicly available Net Promoter Score from industries all across the globe, with the added ability of allowing companies to submit their own Net Promoter Score for publication. We aim to not only share NPS scores, but verify and present them in the most transparent way.
