Apple's Net Promoter Score is 61 according the latest available source (CustomerGauge analysis of Satmetrix & Creative Strategies research, 2020).
Apple is famed for their superior customer experiences, which they've achieved thanks to four key ingredients: (1) Starting with the customer experience—Steve Jobs' first principle. (2) Listen to customers with a centralised, empowered NPS team. (3) Quickly closing the loop—Apple store managers call detractors within 24 hours, and (4) Treating eNPS as important—employees are key to a great brand.
Read more in our complete guide to Apple's Net Promoter Score (linked here) or download our annual NPS Benchmarks Report (linked here) here to compare Apple's to others in the technology industry.
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Score Updated December 23, 2021
NPS BENCHMARKS REPORT
Net Promoter Score®, or NPS® is a loyalty metric developed by Fred Reichheld and was introduced by him in his 2003 Harvard Business Review article "The One Number You Need to Grow". At its core, NPS can be termed as a metric that measures a customer’s willingness to recommend a brand’s product and services to their friends, family and colleagues.
Net Promoter Scores vary greatly between industries. CustomerGauge conducted a study in 2016 and published the average Net Promoter Scores by industries. For example, the Cable and Telecommunications industry’s average Net Promoter Score is at or below 30. Retail, Transportation & Logistics and Wholesale on the other hand get a 50 or more Net Promoter Score on average.
CustomerGauge collates and publishes any publicly available Net Promoter Score from industries all across the globe, with the added ability of allowing companies to submit their own Net Promoter Score for publication. We aim to not only share NPS scores, but verify and present them in the most transparent way.
