Apple's Net Promoter Score is 61 according the latest available source (CustomerGauge analysis of Satmetrix & Creative Strategies research, 2020).
Apple is famed for their superior customer experiences, which they've achieved thanks to four key ingredients: (1) Starting with the customer experience—Steve Jobs' first principle. (2) Listen to customers with a centralised, empowered NPS team. (3) Quickly closing the loop—Apple store managers call detractors within 24 hours, and (4) Treating eNPS as important—employees are key to a great brand.
Read more in our complete guide to Apple's Net Promoter Score (linked here) or download our annual NPS Benchmarks Report (linked here) here to compare Apple's to others in the technology industry.
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Score Updated December 23, 2021
CustomerGauge was voted the #1 NPS platform for B2B organizations by Gartner for three years running. We not only help you measure and understand your customer's voice, we've built a tailored methodology that drives real revenue results despite the complexity of B2B customer relationships.
NPS BENCHMARKS REPORT
We've written a complete guide to "What is Net Promoter?" here. In short, Net Promoter is a system designed to create sustainable, healthy growth through retention, upsell and referrals. Learning how to calculate NPS is your first step to understanding the mechanism of NPS clearly.
What is a good Net Promoter Score varies greatly between industries. There's a number of ways to compare your score—but ultimately, who knows if other companies are tracking their score according to best practice? Or if they're manipulation their results? For that reason, your best benchmark of success is your own NPS score in previous years.
CustomerGauge NPS Benchmarks collates and publishes any publicly available Net Promoter Score from industries all across the globe, with the added ability of allowing companies to submit their own Net Promoter Score for publication. We aim to not only share NPS scores, but verify and present them in the most transparent way.
