Virgin America's Net Promoter Score is 48 according to the latest available source (Satmetrix, 2014).
Established in 2007, Virgin America was an American low-cost carrier based at San Francisco International Airport. With a fleet of Airbus narrowbody aircraft and a popular low-cost product, Virgin America operated a network of services along the US West Coast, as well as trans-national services between major cities on the East and West Coasts of the US and international services to Mexico.
Download our annual NPS Benchmarks Report here to compare Virgin America to others in the airline industry.
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Score Updated February 14, 2022
CustomerGauge was voted the #1 NPS platform for B2B organizations by Gartner for three years running. We not only help you measure and understand your customer's voice, we've built a tailored methodology that drives real revenue results despite the complexity of B2B customer relationships.
NPS BENCHMARKS REPORT
We've written a complete guide to "What is Net Promoter?" here. In short, Net Promoter is a system designed to create sustainable, healthy growth through retention, upsell and referrals. Learning how to calculate NPS is your first step to understanding the mechanism of NPS clearly.
What is a good Net Promoter Score varies greatly between industries. There's a number of ways to compare your score—but ultimately, who knows if other companies are tracking their score according to best practice? Or if they're manipulation their results? For that reason, your best benchmark of success is your own NPS score in previous years.
CustomerGauge NPS Benchmarks collates and publishes any publicly available Net Promoter Score from industries all across the globe, with the added ability of allowing companies to submit their own Net Promoter Score for publication. We aim to not only share NPS scores, but verify and present them in the most transparent way.
