The Net Promoter® System is more than a tool for measuring the customer experience, it can help companies manage the development of new products.
NPS is great at identifying customer problems so that companies can respond and work to resolve each individual customer issues. But more than just being reactive and putting out customer fires, it can be proactive and resolve the problems of large numbers of customers by letting it guide the products you create. It’s all about how you perceive customer feedback: is it a cause for alarm or an opportunity for improvement.
For software company Ansarada, NPS helps them better understand their existing products, what they need to create and how they should create it going into the future. Watch the video below to learn how Ansarada puts the voice of the customer into product management.
This case video was created in cooperation with Genroe.
