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PR for PR using NPS


Apologies for the acronyms - this refers to a Press Release for PR NewsWire using Net Promoter Score.Interesting idea for news service using recommendations - of course they have their own channel for announcing it! Here's the gist: "PR Newswire, the global leader in commercial news distribution, today announced the excellent customer feedback received following its adoption of Net Promoter, which measures the difference between the customer expectation and actual experience, as its primary customer metric and driver for continuous improvement. The company is believed to be the first in its sector to put Net Promoter at the heart of its business improvement initiatives."Full story here.

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