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The Monetize Retention Revolution Lands in Sydney

After taking Monetize! coast to coast in the US, CustomerGauge is teaming up with their partner Genroe to bring the retention revolution to the heart of Sydney, Australia. Join us and a large network of top NPS® and CX experts looking to turn their company's customer experience programs into revenue-generating assets. 

Why Monetize? Speakers Location

Title Why Monitize
Looking to rub elbows with some of the biggest names in NPS, customer experience and tech on the continent? Monetize! Sydney brings together experts in the NPS and CX industry alongside some of the world's most customer-centric brands.

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Learn from NPS leaders, About the Event Speakers

Jeff McLean

COO, Eclipx Group

As COO of Eclipx, Jeff McLean, as part of senior leadership, led the business to a successful IPO in 2015. Eclipx's portfolio of companies has expanded rapidly since that time to include GraysOnline, Fleetpartners, Fleetplus & Right2Drive.

Alan Bignell Headshot2

Alan Bignell

COO & CFO, simPRO Software Group

On the Board of Management & Executive Team at simPRO, Alan Bignell leads the software group’s global operations including a team of General Managers in the United States, the United Kingdom, Australia and New Zealand.

David Schekoske

David Schekoske

Operational Excellence Project Manager, Iron Mountain

David has been with Iron Mountain for 15 years in various roles including service delivery, analytics and VoC program management, and currently works as a Operational Excellence Project Manager.


Bernice McLeod

Customer Experience Manager, Iron Mountain

For the past four years, Bernice has spearheaded Iron Mountain’s CX initiatives and managed the Voice of Customer program as a Customer Experience Manager.


Brock Fisher

National Manager, Operational Excellence, Little Real Estate

Since Little Real Estate’s acquisition of Rental Express, Brock is now the National Manager, Operational Excellence for Australia’s largest property management company.

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Adam Ramshaw

Director and Founder, Genroe

Founder of Genroe, Adam Ramshaw helps B2B and B2C companies improve their businesses by enhancing the customer experience to increase ROI.

Adam Dorrell

Adam Dorrell

CEO and Co-Founder, CustomerGauge

Head of CustomerGauge, with more than 25 years marketing and sales, including senior roles at Dell, HP, Sony, and Philips heading CX efforts.


Trishaala Chengappa

Global VP of Product, CustomerGauge

Trish has over 10 years of experience in product management, customer operations management and corporate communications.

Location Pin

Location, location, location

Heading to the Heart of Sydney

Located at Primus Hotel Sydney, Monetize! Sydney is a jump, hop and skip away from some of the most iconic sites—and the largest economic hub—in Australia. Make your Monetize journey not just a career game-changer, but a time to enjoy everything the city has to offer.
  • Explore some of the most renowned sites in Sydney: Sydney Opera House, Queen Victoria Building, Royal Botanic Garden, and Sydney Harbor
  • Go from the beach to the streets for beach time, food and shopping: Bondi Beach, Gould Street, Bondi Street, and Oxford Street
  • And so much more...
Day 1
Nov 06, 2018+
8:00 am - 9:00 am


9:00 am - 9:15 am
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CustomerGauge's Monetize! Sydney, Hosted By Genroe

Your host Adam Ramshaw, founder of Genroe, welcomes everyone to Australia's first Monetize! conference, while also introducing the day's speakers and presentations.

Adam Ramshaw, Director & Founder, Genroe

9:15 am - 9:45 am

The Three Legged Business Stool: Customers, Technology and Employees

Jeff McLean has been instrumental in driving the rollout of NPS across each of the Eclipx business units. In his presentation, he will discuss his philosophy of “the three legged business stool” and how NPS has underpinned his organizational success.

Jeff McLean, COO, Eclipx

9:45 am - 10:15 am
Adam Dorrell

Take Control of Your Growth Trajectory

Adam Dorrell, CEO of CustomerGauge and inventor of the Monetized Net Promoter methodology, introduces the Monetize Net Promoter growth strategy—and the wasteful culture hiding beneath "churn nation."

Adam Dorrell, CEO & Co-Founder, CustomerGauge

10:15 am - 10:45 am

Coffee Break

10:45 am - 11:30 am
Picture1 David Schekoske

Iron Mountain's Foundation: The 5 Stages of Customer Experience Maturity

Through effective reporting, analysis and reaction, Bernice, David and their team at Iron Mountain have increased response rates, employee engagement and improved their customer experience. Find out how they used the five stages of Customer Experience Maturity to make their NPS program a success.

Bernice McLeod, Customer Experience Manager, Iron Mountain

David Schekoske, Operational Excellence Project Manager, Iron Mountain

11:30 am - 1:00 pm

Lunch, Networking & Demos

1:00 pm - 1:45 pm

Simple to Sophisticated—The Journey to NPS Maturity

Follow Brock and his company, Little Real Estate, on a 9-year evolution in customer feedback. From a simple SurveyMonkey set up to building a highly efficient and intricate CustomerGauge platform that has brought his company tangible bottom-line benefits.

Brock Fisher, National Manager, Operational Excellence, Little Real Estate

1:45 pm - 2:30 pm

How to Transform Your NPS Program Through Monetization

Turn your ambitions into a reality with a comprehensive walkthrough of Monetize Net Promoter software. Learn what role software plays in correlating Net Promoter data to referral programs, identifying at-risk revenue and opportunities for growth, and more.

Trishaala Chengappa, Director of Product Development, CustomerGauge

2:30 pm -3:00 pm

Coffee Break

3:00 pm - 3:30 pm
Alan Bignell Headshot2

Our Trade is Customer Experience

Just as the reputation of the tradespeople is essential to win and keep business, simPRO rigorously measures how their system is satisfying users with the Net Promoter System®. During his presentation, Alan will discuss his team's dedication to the customer experience, as well as share his views on the industry, the market, and how simPRO works to close the loop and grow business using NPS.

Alan Bignell, COO & CFO, simPRO Software Group

3:30 pm - 5:00 pm

Apps & Drinks

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Past Attendees

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Frequently Asked Questions

The event takes place Wednesday, November 7th at the Primus Hotel Sydney (339 Pit Street) in Sydney, Australia, close to both the harbor and the hustle and bustle of downtown Sydney. 

The Sydney Airport is the closest airport to the Primus Hotel, approx. 18-20 minutes by car. 

The Primus Hotel offers valet parking at the main hotel. 

Yes! If you need an invoice of your ticket purchase, please directly contact

Yes! Food is provided both in the morning and lunch time. And, since we want to make your stay as comfortable as possible, if you have any special dietary restrictions, please reach out directly to

Every attendee of the Monetize! Sydney will receive a free copy of the 2018 Benchmarks Report. This report is part of a collaborative survey conducted by CustomerGauge, MIT CISR and The report includes:

  • Cross-industry insights on the state of customer experience and Net Promoter

  • Benchmarks on NPS, retention rates, closed-loop data best practices, growth metrics, and more

  • In-depth industry analyses for 15 different industries

  • Company spotlights on industry leaders including Microsoft, Vodafone, Colliers, Micro Focus and Affirm

  • And much more!

We are constantly adding speakers to our Monetize! lineup. For updated information on speakers, please refer to the website and our email updates. If you’d like additional information, please contact

Attendees should wear business casual attire to the event.

Don’t Miss Out. Register Now →
Primus Hotel Sydney Logowhite

The Primus Hotel Sydney

339 Pitt Street,
Sydney, Australia, 2000

+61 (2) 8027 8000 Map it on Google