The Account Experience software automatically captures and distributes feedback from your accounts including non-survey data to front-line managers in real time to help them reduce churn, drive up-sells and close new business with promoter-based referrals.
B2B companies have been running B2C experience playbooks for far too long. Account Experience is the giant leap forward B2B companies have been waiting for— so leave the old way of spreadsheets, data silos, and long surveys behind and join us in benchmark shattering growth with Account Experience!
See What's Changed.
Insights Based
No Link to Revenue
Stale Feedback
Siloed Data
Manual Excel Work
ROI-Based
Directly Integrate Revenue w/ Experience Data
Real-time Daily Account Feedback
Silo-Busting Customizable Dashboards
Automatic NPS Reporting & Root Cause Analysis
Do you have a churn problem? Say no more—the Account Experience software shows you how to keep your customers for longer and grow them faster. TJ Waldorf from INAP took the stage at Monetize! to walk you through how INAP reduced churn by over 50% using CustomerGauge’s Account Experience software.
Do you think 100% retention is a pipe dream? Not for Boston-based tech firm Alchemista. They lost a huge account and knew they had to make big changes to keep their revenue safe. Enter the CustomerGauge Account Experience software and their retention rate is now triple digits!
You want to connect revenue to your experience program and show an ROI? Look no further. HP Tronic did exactly that with CustomerGauge Account Experience—they not only added more revenue to their bottom-line, but made more than enough to pay for the system. Talk about ROI!
Are you struggling to get C-level buy-in for your program? Jennifer Mahoney generated over $6million in sales referrals for SmartBear using the CustomerGauge Account Experience software and playbooks. Suddenly, buy-in wasn't a problem for Jennifer at SmartBear...
B2B Companies just like yours are using this 5-step Account Experience playbook to get control of churn and generate more experience-based referral revenue.
Start Here
STEP ONE
Every account is valuable, but not every account holds the same value. As much as you would like to offer the same service level to all clients, losing a big account will hurt more than losing a small one. The first step in any Account Experience program is to integrate revenue directly into CustomerGauge so we can provide visibility into your account landscape and prioritize a revenue-driven experience strategy.
STEP TWO
What already!? Yes, don’t overthink it! Remember, this is about infusing feedback into your business and adjusting your operations to better serve your accounts. We help you send your first survey and close the loop quickly. Specific survey drivers will be set up to achieve root cause 98% of the time without messy manual excel analysis so reporting is completely automated, but more importantly, immediately actionable. Did we also mention you will prioritize your follow-up based on revenue (see step 1)?
STEP THREE
Account Experience proactively identifies ‘absence of signal’ so you can stay ahead of churn. The biggest killer in any B2B relationship is indifference—our Account Vitals tool helps you re-establish relationships at the right times by providing a visual makeup of all of the various account signals that may occur like: product usage, NPS activity, support tickets, website visits, etc. You can easily spot absence of signal and mobilize your team to follow-up with that account and stay ahead of churn!
STEP FOUR
The lifeblood of any successful Account Experience program are referrals. Why? Producing net-new business as a result of promoter referrals is a sure fire way to keep your C-Suite engaged and investing in your experience program. Account Experience not only helps you identify which accounts and contacts are ripe for a referral offer, but can help you track how much revenue the program contributes to the bottom-line. And you can expect to produce more revenue from referrals in your first year than the entire Account Experience system costs!
STEP FIVE
When you react to save a customer, that’s a good feeling. But what if you could proactively get ahead of churn before it even becomes an issue? Now that’s powerful! With CustomerGauge Account Experience, you can not only get ahead of churn before it happens, but predict what your financial upside would look like if you took certain actions to increase your promoter pool.
Every month you are losing money to churn whether you realize it or not. Account Experience helps you get control of churn and generate net-new opportunities so you can grow faster than your competition.
CustomerGauge outpaces all others for the B2B experience use case including Qualtrics, Medallia, Verint, SurveyMonkey, and InMoment. If you’re B2B, the verdict is in: CustomerGauge Account Experience is the new industry-standard.
"CustomerGauge has the top score for the enterprise B2B use case. It succeeds in improving customer retention and loyalty, and in providing the evidence of the resultant financial benefit."
Account Experience doesn't stop with software— CustomerGauge Academy offers 300+ hours of content and training so everyone at your company can become an Account Experience expert!
-Luiz Gondim, AB InBev
Take the B2B experience program assessment and see how you stack up against the latest B2B industry benchmarks.
