Measuring NPS® Step 1: The Net Promoter® With Monetization Series

We get it, benchmarking your Net Promoter Score to peers in your industry is important for your business. We get asked questions like “How am I doing compared to others in my industry?”, or “What is the average NPS score I should be expecting to receive?” all the time. Knowing the answers to these questions can be especially important for better decision making or for your next senior management/investors meeting.

However, NPS benchmarking is only scratching the surface when it comes to what you can actually achieve with NPS. The real power and value of NPS is in knowing how to correlate it to revenue growth. Think about it. At the end of the day, what really matters to your senior management is how much more revenue is a positive change in NPS going to bring to the business.

We are here to help you make the most out of your NPS program and be able to show the ROI of it to your C-suite. The first step in mastering the revenue-generating Net Promoter program starts with measuring customer feedback. To help you know it all, our friends at CustomerGauge have combined over three decades of experience from Fortune 500 companies based on their NPS® Benchmarks survey into one best practice guide.