Highest NPS Scores: Best NPS Scores From Top Companies in 2025
by Sabrina Tessitore
For this article, we've looked all over the internet to find the latest NPS score data for these top brands.
We collected NPS scores for 100 top brands and ranked them highest to lowest. But, we couldn't fit them all on this page!
👋 Download the full top 100 NPS scores list here. 👋
Please note: Always check the sources! While we've tried out hardest to use legitimate sources (e.g. annual reports from each company), not everyone reports their NPS score. For those that haven't, we've found the next best publicly available source.
To learn more about NPS benchmarking, check out our guide to 'what is a good NPS score?' to learn how to safely benchmark your CX metrics.
NPS Scores for Top Companies (Ranked Highest to Lowest)
1. Princeton Mortgage, NPS score = 98
Princeton Mortgage was founded in 1983 as a licensed mortgage banker and is backed by a 100+ year old multi-faceted real estate brokerage, investment, and insurance company.
Princeton is in the financial services category, read our guide to NPS Benchmarks in financial services to learn more about the industry.
98 | |
Industry Guide | |
Headquarters | New Jersey, USA |
Market Cap | $202.76 Million |
Yelp Customer Reviews (Volume) |
2. Tesla, NPS score = 97
Tesla, Inc. is an American company that manufactures and sells electric cars, as well as power storage and photovoltaic systems. The company's goal is to “accelerate the transition to sustainable energy”.
Tesla is in the consumer brands category, read our guide to NPS Benchmarks in consumer goods to learn more about the industry.
97 | |
Industry Guide | |
Headquarters | Texas, USA |
Market Cap | $837.00 Billion |
Consumer Affairs Customer Reviews (Volume) |
3. Nutanix, NPS score = 92
Nutanix, Inc. designs and develops enterprise cloud platforms. The Company provides enterprise cloud platform solutions that converge traditional silos of server, virtualization, and storage into one integrated solution.
Nutanix is in the SaaS brands category, read our guide to NPS Benchmarks in SaaS to learn more about the industry.
92 | |
Industry Guide | |
Headquarters | California, USA |
Market Cap | $5.75 Billion |
G2 Customer Reviews (Volume) | 4.5/5 (288 reviews) |
4. Loanboox, NPS score = 90
Loanboox is the leading debt financing platform, which makes financing and investing simpler, more transparent, more secure and reduces costs. Its clients are public-sector authorities, banks, large corporations and institutional investors.
Loanboox is in the financial services category, read our guide to NPS Benchmarks in financial services to learn more about the industry.
90 | |
Industry Guide | |
Headquarters | Zurich, Switzerland |
Market Cap | Unknown |
G2 Customer Reviews (Volume) | Unknown |
5. Nimble, NPS score = 85
Nimble, Inc. provides Internet applications for social media integration. The Company's web-based software helps individuals and businesses manage contacts, calendars, and communications across various different social platforms and accounts.
Nimble is in the SaaS category, read our guide to NPS Benchmarks in SaaS to learn more about the industry.
85 | |
Industry Guide | |
Headquarters | Calfornia, USA |
Market Cap | $2.554 Billion |
G2 Customer Reviews (Volume) | 4.5/5 (980 reviews) |
6. Metro Bank, NPS score = 82
Metro Bank PLC is a retail bank operating in the United Kingdom, founded by Vernon Hill in 2010. At its launch, it was the first new high street bank to launch in the United Kingdom in over 150 years.
Metro Bank is in the financial services category, read our guide to NPS Benchmarks in financial services to learn more about the industry.
82 | |
Industry Guide | |
Headquarters | London |
Market Cap | $152.64 Million |
Reviews.io Customer Reviews (Volume) |
7. T-Mobile, NPS score = 82
T-Mobile US, Inc. is engaged in providing wireless communications services. The Company provides wireless services to postpaid, prepaid, and wholesale customers.
T-Mobile is in the telecommunications category, read our guide to NPS Benchmarks in telecommunications to learn more about the industry.
82 | |
Industry Guide | |
Headquarters | Washington, USA |
Market Cap | $156.73 Billion |
Consumer Affairs Customer Reviews (Volume) |
8. Warby, NPS score = 80
Warby Parker Retail, Inc. manufactures and retails glasses. The Company provides gift cards, eyeglasses, sunglasses, and prescription eyewear.
Warby is in the retail category, read our guide to NPS Benchmarks in retail to learn more about the industry.
80 | |
Industry Guide | |
Headquarters | New York, USA |
Market Cap | $3.39 Billion |
Consumer Affairs Customer Reviews (Volume) |
9. Allianz, NPS score = 79
The Allianz Group is a global financial services provider with services predominantly in the insurance and asset management business.
Allianz is in the financial services category, read our guide to NPS Benchmarks in financial services to learn more about the industry.
79 | |
Industry Guide | |
Headquarters | Munich, Germany |
Market Cap | $95.06 Billion |
Consumer Affairs Customer Reviews (Volume) |
10. Starbucks, NPS score = 77
Starbucks is an American company that is the largest coffeehouse chain in the world. Its headquarters are in Seattle, Washington.
Starbucks is in the retail category, read our guide to NPS Benchmarks in retail to learn more about the industry.
77 | |
Industry Guide | |
Headquarters | Washington, USA |
Market Cap | $106.49 Billion |
Site Jabber Customer Reviews (Volume) |
11. USAA, NPS score = 75
USAA, a diversified financial services group of companies, is among the leading providers of insurance, investing, and banking solutions to members of the U.S. military and veterans who have honourably served and their families.
USAA is in the financial services category, read our guide to NPS Benchmarks in financial services to learn more about the industry.
75 | |
Industry Guide | |
Headquarters | Texas, USA |
Market Cap | Unknown |
Consumer Affairs Customer Reviews (Volume) |
12. MTN, NPS score = 75
MTN Group Limited provides communication services. The Company's services include cellular network access and business solutions.
MTN is in the telecommunications category, read our guide to NPS Benchmarks in telecommunications to learn more about the industry.
75 | |
Industry Guide | |
Headquarters | Johannesburg, South Africa |
Market Cap | $352.674 Million |
Hello Peter Customer Reviews (Volume) |
13. Amazon, NPS score = 73
Amazon is an American online retailer with a wide range of products. According to its own information, Amazon, as the market leader in Internet trade, has the world's largest selection of books, CDs, and videos.
Amazon is in the technology category, read our guide to NPS Benchmarks in technology to learn more about the industry.
73 | |
Industry Guide | |
Headquarters | Washington, USA |
Market Cap | $1.565 Trillion |
G2 Customer Reviews (Volume) | 4.4/5 (669 reviews) |
14. Zoom, NPS score = 72
Zoom Video Communications, Inc. develops a people-centric cloud service that transforms real-time collaboration experience. The Company offers a unified meeting experience, a cloud service that provides a 3-in-1 meeting platform with HD video conferencing, mobility, and web meetings.
Zoom is in the SaaS category, read our guide to NPS Benchmarks in SaaS to learn more about the industry.
72 | |
Industry Guide | |
Headquarters | California, USA |
Market Cap | $37.34 Billion |
G2 Customer Reviews (Volume) | 4.5/5 (40,487 reviews) |
15. Southwest Airlines, NPS score = 71
Southwest Airlines Co., an American airline founded by Herbert Kelleher and Rollin King in 1966 and incorporated in 1967 as Air Southwest Company.
Southwest Airlines is in the airline category, read our guide to NPS Benchmarks in airline to learn more about the industry.
71 | |
Industry Guide | |
Headquarters | Texas, USA |
Market Cap | $26.73 Billion |
Airline Quality Customer Reviews (Volume) |
16. Flipkart, NPS score = 70
Flipkart is one of India’s leading e-commerce marketplaces. It was founded in October 2007 and its headquarters are in Bengaluru. It was founded by Sachin Bansal and Binny Bansal.
Flipkart is in the retail category, read our guide to NPS Benchmarks in retail to learn more about the industry.
70 | |
Industry Guide | |
Headquarters | Bengaluru, India |
Market Cap | $37.8 Billion |
G2 Customer Reviews (Volume) | 4.5/5 (3 reviews) |
17. Square, NPS score = 70
Square is a merchant services aggregator and mobile payment company that aims to simplify commerce through technology. Square builds tools to empower businesses and individuals to participate in the economy.
Square is in the financial services category, read our guide to NPS Benchmarks in financial services to learn more about the industry.
70 | |
Industry Guide | |
Headquarters | California, USA |
Market Cap | $73.95 Billion |
G2 Customer Reviews (Volume) | 4.4/5 (1,361 reviews) |
18. John Lewis, NPS score = 68
John Lewis is a retailer that operates department stores, home stores, supermarkets, and convenience stores in the United Kingdom and internationally.
John Lewis is in the retail category, read our guide to NPS Benchmarks in retail to learn more about the industry.
68 | |
Industry Guide | |
Headquarters | London, UK |
Market Cap | $3.23 Million |
Reviews.io Customer Reviews (Volume) |
19. Netflix, NPS score = 67
Netflix Inc is an American media company engaged in paid streaming and the production of films and series.
Netflix is in the SaaS category, read our guide to NPS Benchmarks in SaaS to learn more about the industry.
67 | |
Industry Guide | |
Headquarters | California, USA |
Market Cap | $173.50 Billion |
Site Jabber Customer Reviews (Volume) |
20. Jet Blue, NPS score = 67
JetBlue Airways Corporation is a travel company. The Company provides air transportation services across the United States, the Caribbean and Latin America, and between New York and London.
Jet Blue is in the airline category, read our guide to NPS Benchmarks in airlines to learn more about the industry.
67 | |
Industry Guide | |
Headquarters | New York, USA |
Market Cap | $4.96 Billion |
Airline Quality Customer Reviews (Volume) |
21. UBS, NPS score = 67
UBS, formerly known as the Union Bank of Switzerland, is a multinational diversified financial services company headquartered in Zurich and Basel.
UBS is in the financial services category, read our guide to NPS Benchmarks in financial services to learn more about the industry.
67 | |
Industry Guide | |
Headquarters | Zurich, Switzerland |
Market Cap | $64.08 Billion |
Wallethub Customer Reviews (Volume) |
22. Cool Blue, NPS score = 66
Coolblue is a Dutch e-commerce company that was founded in 1999 by Pieter Zwart (CEO), Paul de Jong, and Bart Kuijpers. The company operates in the Netherlands, Belgium, and Germany and has 15 physical stores.
Coolblue is in the retail category, read our guide to NPS Benchmarks in retail to learn more about the industry.
66 | |
Industry Guide | |
Headquarters | Rotterdam, Netherlands |
Market Cap | Unknown |
Site Jabber Customer Reviews (Volume) |
23. First Direct, NPS score = 66
First Direct is a leading UK bank providing online banking services to 1.27m users. First direct offers a full range of personal banking pros.
First direct is in the financial services category, read our guide to NPS Benchmarks in financial services to learn more about the industry.
66 | |
Industry Guide | |
Headquarters | Leeds, UK |
Market Cap | Unknown |
Review.io Customer Reviews (Volume) |
24. PayPal, NPS score = 65
PayPal is the operator of an online payment service that can be used to pay medium and small amounts, for example when buying and selling online.
PayPal is in the financial services category, read our guide to NPS Benchmarks in financial services to learn more about the industry.
65 | |
Industry Guide | |
Headquarters | California, USA |
Market Cap | $129.24 Billion |
G2 Customer Reviews (Volume) | 4.4/5 (2,233 reviews) |
25. Lloyds, NPS score = 62
Lloyds Banking Group is a financial services company, which is focused on retail and commercial customers. The Company operates multiple brands through three core divisions: Retail, Commercial Banking and Insurance and Wealth.
Lloyds is in the financial services category, read our guide to NPS Benchmarks in financial services to learn more about the industry.
62 | |
Industry Guide | |
Headquarters | London, UK |
Market Cap | $46.52 Billion |
Reviews.io Customer Reviews (Volume) |
26. Apple, NPS score = 61
Apple Inc. is an American hardware and software developer and technology company that develops and sells computers, smartphones and consumer electronics as well as operating systems and application software. Apple also operates internet sales portals for music, films and software.
Apple is in the technology category, read our guide to NPS Benchmarks in technology to learn more about the industry.
61 | |
Industry Guide | |
Headquarters | California, USA |
Market Cap | $2.612 Trillion |
G2 Customer Reviews (Volume) | 4.3/5 (7289 reviews) |
27. Xfinity, NPS score = 59
Xfinity markets its consumer cable TV, Internet, telephone, and wireless services under the Xfinity label, introduced in 2010 to replace its Comcast brand.
Xfinity is in the telecommunications category, read our guide to NPS Benchmarks in telecommunications to learn more about the industry.
59 | |
Industry Guide | |
Headquarters | Pennsylvania, USA |
Market Cap | $211.97 Billion |
G2 Customer Reviews (Volume) | 3.5/5 (12 reviews) |
28. Google, NPS score = 58
Google LLC is a global technology company specializes in internet-related services and products. The Company is primarily focused on web-based search and display advertising tools, search engine, cloud computing, software, and hardware. Google serves customers worldwide.
Google is in the technology category, read our guide to NPS Benchmarks in technology to learn more about the industry.
58 | |
Industry Guide | |
Headquarters | California, USA |
Market Cap | $1.778 Trillion |
G2 Customer Reviews (Volume) | 4.5/5 (64,482 reviews) |
29. Chick-fil-a, NPS score = 58
Atlanta-based Chick-fil-A, Inc. is a family-owned and privately held restaurant company devoted to serving the local communities in which franchised restaurants operate.
Chick-fil-a is in the fast-food category, read our guide to NPS Benchmarks in fast food to learn more about the industry.
58 | |
Industry Guide | |
Headquarters | Georgia, USA |
Market Cap | $63.83 Billion |
Yelp Customer Reviews (Volume) |
30. Zappos, NPS score = 57
Zappos is an online retailer specializing in shoes. In addition to shoes they sell handbags, clothing, eyewear, watches and accessories.
Zappos is in the SaaS category, read our guide to NPS Benchmarks in SaaS to learn more about the industry.
58 | |
Industry Guide | |
Headquarters | Nevada, USA |
Market Cap | $132.18 Billion |
Site Jabber Customer Reviews (Volume) |
What's the highest NPS score?
The highest NPS score in our list is Princeton Mortgage, which achieved a score of 98 in 2020 according to the company themselves.
This is a score so high that it's frankly unlikely.
This would mean that 98% of Princeton's customers are NPS Promoters, since NPS is calculated out of 100 using this formula: % Promoters - % Detractors.
Frequently Asked Questions About the Highest NPS Scores
1. Which company has the highest NPS score?
Apple consistently ranks among the companies with the highest Net Promoter Scores, often scoring between 60 and 70, depending on the segment and year.
2. What is the highest Net Promoter Score ever recorded?
While +100 is the theoretical maximum, very few companies exceed 80. Tesla and Apple have reported NPS scores in the 70–80 range.
3. Who leads the industry in customer loyalty based on NPS?
Tesla, Apple, and Costco are known for exceptional customer loyalty, with NPS scores often above 70.
4. Can a company have an NPS of 100?
Technically, yes—but it’s extremely rare. A 100 NPS would mean every customer is a Promoter, which is almost unheard of at scale.
5. What’s considered a top-tier NPS score?
NPS scores above 70 are considered world-class. Scores over 50 are excellent in most industries.
6. Is 80 a good NPS score?
Yes, an NPS of 80 is considered outstanding and is achieved by only a few brands globally.
7. What is Apple’s current NPS?
Apple's NPS typically ranges between 60 and 72, depending on product category, with iPhone customers often rating the highest.
8. Does Tesla have a high Net Promoter Score?
Yes, Tesla regularly scores above 70 in NPS, making it a leader in the automotive industry for loyalty.
9. What is Amazon’s NPS in 2024?
Recent benchmarks place Amazon’s NPS around 60, reflecting strong customer loyalty across its e-commerce platform.
10. How high is Costco’s NPS?
Costco frequently scores between 70 and 80 in NPS, placing it among the top retailers for customer satisfaction.
11. What’s Google’s Net Promoter Score?
Google’s NPS varies by product but often falls between 50 and 60, with higher scores for services like Search and Gmail.
12. Which B2B companies have the highest NPS?
Slack, HubSpot, and Zoom are among B2B leaders with NPS scores in the 50–70 range.
13. What’s the NPS for Netflix or Spotify?
Netflix has reported NPS scores between 50 and 64, while Spotify typically scores 45–60, depending on region and user demographics.
14. Which industry has the highest average NPS?
Consumer electronics, luxury retail, and technology consistently show the highest average NPS scores, often exceeding 50.
15. What are the highest NPS scores by industry?
Top-performing industries include:
-
Consumer electronics: 60–70
-
Automotive: 50–70
-
Streaming & entertainment: 50–60
-
SaaS: 30–50
-
Airlines: 10–40
16. Who has the top NPS in SaaS?
Zoom, Notion, and Slack are often cited as SaaS companies with NPS scores in the 60–70 range.
17. What is the best NPS score in financial services?
USAA and American Express typically lead the financial sector with NPS scores above 60.
18. Highest NPS in telecom or mobile providers?
T-Mobile and Verizon often have the highest NPS scores in telecom, generally ranging from 30 to 50.
19. Top e-commerce brands by NPS?
Amazon, Chewy, and Zappos are frequently recognized for high NPS scores, often exceeding 60.
20. Do luxury brands have high NPS scores?
Yes, luxury brands like Rolex and Mercedes-Benz often score above 60, reflecting strong brand loyalty.
21. How does Apple’s NPS compare to Samsung’s?
Apple generally leads Samsung in NPS by 10–15 points, particularly in customer service and ecosystem satisfaction.
22. Can I compare my company’s NPS to industry leaders?
Yes. Publicly available NPS benchmarks allow businesses to compare performance against top industry players.
23. What’s a good benchmark for high NPS in 2024?
An NPS over 50 is excellent, and 70+ is considered elite. Benchmarks vary by industry.
24. What’s the top quartile for NPS in SaaS or tech?
Top quartile NPS scores in SaaS are typically above 50, with top performers reaching 65–70+.
25. Is 60 considered a top NPS score?
Yes. An NPS of 60 is regarded as exceptional in nearly every industry.
26. How do top NPS companies retain loyalty?
They consistently exceed expectations, personalize experiences, and act on customer feedback quickly.
27. Why do Apple and Tesla have such high NPS scores?
Both brands focus on quality, innovation, and customer experience — all of which fuel high loyalty and strong word-of-mouth.
28. What do top NPS companies do differently?
They integrate customer feedback across departments, focus on long-term satisfaction, and deliver consistent value.
29. Can I use top NPS benchmarks to set goals?
Absolutely. Benchmarking against industry leaders helps set realistic and aspirational goals for CX teams.
30. How do I reach an NPS of 70+?
To reach 70+, companies must deliver exceptional experiences, close the feedback loop, and build emotional connections with customers.
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