Next-Generation Net Promoter® - Monetize NPS & Create Profitable Growth

The history of the Net Promoter Score® dates back to 2003 when Frederick F. Reichheld introduced the concept in his article “The One Number You Need to Grow” in Harvard Business Review. Net Promoter’s popularity came from its three characteristics: 

• It’s simple,
• It provides timely, actionable data and 
• It links to future revenue growth

Still, many companies “forget” about the latter two characteristics. According to our NPS Benchmarks studies (Report 1 and Report 2) :

• Less than 53% of respondents did some follow-up activities
•  Only 33% linked NPS to revenue
• 21% did both follow-up activities and linked NPS to revenue

We believe, many companies don’t follow agreed upon best practices because they don’t know them, and instead focus on the wrong outcome (i.e. not growth). The purpose of any Net Promoter System should be to create long-term, sustainable growth. 

The good news is that our thought leader Jørgen Bo Christensen reveals the next advancement in NPS: Next-Generation Net Promoter! Unveiled in his most recent white paper — Next-Generation Net Promoter®: How to Monetize a Net Promoter System® and Create Profitable Growth—this revolutionary new model will drive the modern NPS industry as we know it, showing that NPS is more than just a loyalty metric, but ultimately a compass for growth.

Download now and get access to the most comprehensive NPS research on the market, followed by best practices you can apply today!

Download the whitepaper