Alaska's Net Promoter Score is 71 according to the latest available source (Satmetrix, 2021).
Alaska Air Group Inc. is an airline holding company based in SeaTac, Washington. It owns three certificated airlines operating in the United States: Alaska Airlines, Horizon Air and Virgin America. The Alaska Air Group also oversees an aircraft ground handling company, McGee Air Services, which is wholly owned by Alaska Airlines.
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Score Updated February 14, 2022
Date
Update Description
Score Change
Link
01/25/18
Alaska Air was ranked fifth of most engaged companies in the U.S. by Forbes Insights, which measured social media engagement, net promoter scores, and year-over-year sales growth.
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NPS BENCHMARKS REPORT
We've written a complete guide to "What is Net Promoter?" here. In short, Net Promoter is a system designed to create sustainable, healthy growth through retention, upsell and referrals. Learning how to calculate NPS is your first step to understanding the mechanism of NPS clearly.
What is a good Net Promoter Score varies greatly between industries. There's a number of ways to compare your score—but ultimately, who knows if other companies are tracking their score according to best practice? Or if they're manipulation their results? For that reason, your best benchmark of success is your own NPS score in previous years.
CustomerGauge NPS Benchmarks collates and publishes any publicly available Net Promoter Score from industries all across the globe, with the added ability of allowing companies to submit their own Net Promoter Score for publication. We aim to not only share NPS scores, but verify and present them in the most transparent way.
