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Industries / Consumer Brands NPS Score Benchmarks

Consumer Brands NPS Score Benchmarks NPS Score Benchmarks

Companies: 2930

Sub-Industries: 22


Ranked 13 of 24 Industries

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In the consumer goods sector as a whole, the average net promoter score (NPS) is 41 (CustomerGauge Study, 2020).

Download our annual NPS Benchmarks Report here to compare your NPS score to others in the consumer goods industry.

Discover top consumer goods NPS scores below

Discover top Consumer Brands NPS Score Benchmarks NPS scores below

Score Updated February 28, 2022

Consumer Brands NPS Score Benchmarks Sub-Industries

Recently - Previously Added Scores

Top - Least Performing

Small - Large Company Size

B2C-B2B Company Type



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NPS Benchmarks Blog

What is Net Promoter Score?

Net Promoter Score®, or NPS® is a loyalty metric developed by Fred Reichheld and was introduced by him in his 2003 Harvard Business Review article "The One Number You Need to Grow". At its core, NPS can be termed as a metric that measures a customer’s willingness to recommend a brand’s product and services to their friends, family and colleagues.

What is a good NPS score?

Net Promoter Scores vary greatly between industries. CustomerGauge conducted a study in 2016 and published the average Net Promoter Scores by industries. For example, the Cable and Telecommunications industry’s average Net Promoter Score is at or below 30. Retail, Transportation & Logistics and Wholesale on the other hand get a 50 or more Net Promoter Score on average.