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Industries / Logistics​ Net Promoter Score Benchmarks

Logistics​ Net Promoter Score Benchmarks NPS Score Benchmarks

Companies: 12

Sub-Industries: 3


Ranked 17 of 24 Industries

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In the logistics sector as a whole, the average net promoter score (NPS) is 38 (CustomerGauge benchmarks report, 2020).

According to the International Finance Corporation, more than 200 of the Fortune 500 companies are present in the Wuhan province, where the outbreak began. Ultimately, disruption in China and elsewhere affected industries ranging from the pharmaceutical to automotive to consumer goods. 

Logistics NPS benchmarks

If anything, the global pandemic highlighted a greater need for resilience in logistics. New trends in technology are making the flow and movement of goods easier and more efficient than ever. Robots can be used to manage freight and replace manual labor. Driver-less trucks can analyze traffic to operate at maximum efficiency. And specialized software tools can make logistics more efficient in every sense of the word.

While logistics providers can rely on AI, robots, and software to automate workflows and save time and labor, they can’t rely on technology alone to create a great customer experience. Logistics companies will still need personalized tools to manage their account relationships.

CustomerGauge’s Account Experience can help logistics companies take a proactive approach to account management through the Net Promoter System, a proven, data-backed system for tracking customer loyalty.

Discover top Logistics​ Net Promoter Score Benchmarks NPS scores below

Score Updated February 28, 2022

Logistics​ Net Promoter Score Benchmarks Sub-Industries

Recently - Previously Added Scores

Top - Least Performing

Small - Large Company Size

B2C-B2B Company Type



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NPS Benchmarks Blog

What is Net Promoter Score?

Net Promoter Score®, or NPS® is a loyalty metric developed by Fred Reichheld and was introduced by him in his 2003 Harvard Business Review article "The One Number You Need to Grow". At its core, NPS can be termed as a metric that measures a customer’s willingness to recommend a brand’s product and services to their friends, family and colleagues.

What is a good NPS score?

Net Promoter Scores vary greatly between industries. CustomerGauge conducted a study in 2016 and published the average Net Promoter Scores by industries. For example, the Cable and Telecommunications industry’s average Net Promoter Score is at or below 30. Retail, Transportation & Logistics and Wholesale on the other hand get a 50 or more Net Promoter Score on average.