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Industries / Financial Services

Financial Services NPS Score Benchmarks

Companies: 988

Sub-Industries: 11

NPS

Ranked 12 of 24 Industries

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Financial services are the economic services provided by the finance industry, which encompasses a broad range of businesses that manage money, including credit unions, banks, credit-card companies, insurance companies, accountancy companies, consumer-finance companies, stock brokerages, investment funds, individual managers and some government-sponsored enterprises. Company names like Barclays, Morgan Stanley, HSBC, USAA, Goldman Sachs are all examples from the financial services industry. As of January 2018, the net promoter score (NPS) of the financial services industry is +44. The financial services industry NPS is ranked 10th out of 20 industries. 

Discover top Financial Services NPS scores below

Score Updated March 21, 2019

Financial Services Sub-Industries

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CustomerGauge

The home of Monetized Net Promoter® and the world's only software proving the ROI of Customer Experience.

NPS Benchmarks Blog

What is Net Promoter Score?

Net Promoter Score®, or NPS® is a loyalty metric developed by Fred Reichheld and was introduced by him in his 2003 Harvard Business Review article "The One Number You Need to Grow". At its core, NPS can be termed as a metric that measures a customer’s willingness to recommend a brand’s product and services to their friends, family and colleagues.

What is a good NPS score?

Net Promoter Scores vary greatly between industries. CustomerGauge conducted a study in 2016 and published the average Net Promoter Scores by industries. For example, the Cable and Telecommunications industry’s average Net Promoter Score is at or below 30. Retail, Transportation & Logistics and Wholesale on the other hand get a 50 or more Net Promoter Score on average.