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Google NPS | Google Net Promoter Score 2022

Company Type: B2C

Company Size: Large (> 100M $)

NPS

(47 points )

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Google's Net Promoter Score is 58 according to the latest available source (Verint, 2018).


Google Inc. is an American multinational technology company that specializes in Internet-related services and products. These include online advertising technologies, search, cloud computing, software, and hardware. Google was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University, in California.


Download our annual NPS Benchmarks Report here to compare Google to others in the SaaS industry.

Website

Net Promoter Type

Relationship

Response Rate

N/A

Score Updated February 8, 2022

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Google News

Date

Update Description

Score Change

Link

03/12/14

Google Shopping Receives a Net Promoter Score of 19 in Satmetrix 2014 Study.

19

03/29/15

Google Shopping Scores a Net Promoter Score of 11 in a 2015 Loyalty Study.

11

(-8 points )

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What is Net Promoter Score?

We've written a complete guide to "What is Net Promoter?" here. In short, Net Promoter is a system designed to create sustainable, healthy growth through retention, upsell and referrals. Learning how to calculate NPS is your first step to understanding the mechanism of NPS clearly.

What is a good NPS score?

What is a good Net Promoter Score varies greatly between industries. There's a number of ways to compare your score—but ultimately, who knows if other companies are tracking their score according to best practice? Or if they're manipulation their results? For that reason, your best benchmark of success is your own NPS score in previous years.

About Our NPS Benchmarks

CustomerGauge NPS Benchmarks collates and publishes any publicly available Net Promoter Score from industries all across the globe, with the added ability of allowing companies to submit their own Net Promoter Score for publication. We aim to not only share NPS scores, but verify and present them in the most transparent way.