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JP Morgan NPS | JP Morgan Net Promoter Score 2022

Company Type: B2B

Company Size: Large


(-5 points )

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JP Morgan's Net Promoter Score is 31 according to the latest available source (Forbes, 2019)

JPMorgan Chase & Co. is an American multinational banking and financial services holding company headquartered in New York City. JPMorgan Chase & Co is the largest bank in the United States, the world's sixth largest bank by total assets, with total assets of US$2.5 trillion, and the world's second most valuable bank by market capitalization.

Download our annual NPS Benchmarks Report here to compare JP Morgan to others in the financial services industry.

Net Promoter Type

Transactional & Relationship

Response Rate


Score Updated December 23, 2021



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JP Morgan News


Update Description

Score Change



JP Morgan Chase achieves a Net Promoter Score (NPS) of +29 for 2012.



In a 2017 Consumer & Community Banking report, JP Morgan Chase reports a Net Promoter Score (NPS) of +34 for the year 2013.


(5 points )


JP Morgan Chase reports a Net Promoter Score of +36 for the year 2014.


(2 points )


JP Morgan Chase achieves a Net Promoter Score (NPS) of +36 for the year 2015. JP Morgan's NPS survey transitioned from phone to email in September 2015


( No Change )


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JP Morgan NPS Rank & Industry Overview


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What is Net Promoter Score?

Net Promoter Score®, or NPS® is a loyalty metric developed by Fred Reichheld and was introduced by him in his 2003 Harvard Business Review article "The One Number You Need to Grow". At its core, NPS can be termed as a metric that measures a customer’s willingness to recommend a brand’s product and services to their friends, family and colleagues.

What is a good NPS score?

Net Promoter Scores vary greatly between industries. CustomerGauge conducted a study in 2016 and published the average Net Promoter Scores by industries. For example, the Cable and Telecommunications industry’s average Net Promoter Score is at or below 30. Retail, Transportation & Logistics and Wholesale on the other hand get a 50 or more Net Promoter Score on average.

About Our NPS Benchmarks

CustomerGauge collates and publishes any publicly available Net Promoter Score from industries all across the globe, with the added ability of allowing companies to submit their own Net Promoter Score for publication. We aim to not only share NPS scores, but verify and present them in the most transparent way.