(
29 points )
National Australia Bank (NAB)'s Net Promoter Score is 15.4 according to the latest available source (Roy Morgan, 2021).
The Net Promoter Score measures the willingness to refer a brand to a friend or colleague. Since the COVID-19 pandemic, there has been a large increase in NPS for the four largest banks in Australia, including National Australia Bank which in the past year alone has improve their score by 29.7 points to a score of 15.4 in April 2021—placing them the highest.
National Australia Bank is one of the four largest financial institutions in Australia in terms of market capitalisation, earnings and customers. NAB was ranked 21st largest bank in the world measured by market capitalisation and 41st largest bank in the world as measured by total assets in 2014, falling to 49th largest in March 2016.
Download our annual NPS Benchmarks Report here to compare National Australia Bank to others in the financial services industry.
Yes
N/A
Score Updated November 4, 2018
Date
Update Description
Score Change
Link
02/11/13
National Australia Bank (NAB)'s Net Promoter Score was -11.9 for the six months to February 2013.
-12
04/13/17
National Australia Bank (NAB) achieves a net promoter score of -10 in 2017.
-10
(2 points )
06/29/18
NAB's "net promoter score - a measure of how likely customers are to recommend the bank - declined from -9 to -14 in the three months to June."
-14
(
-5 points )
CustomerGauge was voted the #1 NPS platform for B2B organizations by Gartner for three years running. We not only help you measure and understand your customer's voice, we've built a tailored methodology that drives real revenue results despite the complexity of B2B customer relationships.
NPS BENCHMARKS REPORT
We've written a complete guide to "What is Net Promoter?" here. In short, Net Promoter is a system designed to create sustainable, healthy growth through retention, upsell and referrals. Learning how to calculate NPS is your first step to understanding the mechanism of NPS clearly.
What is a good Net Promoter Score varies greatly between industries. There's a number of ways to compare your score—but ultimately, who knows if other companies are tracking their score according to best practice? Or if they're manipulation their results? For that reason, your best benchmark of success is your own NPS score in previous years.
CustomerGauge NPS Benchmarks collates and publishes any publicly available Net Promoter Score from industries all across the globe, with the added ability of allowing companies to submit their own Net Promoter Score for publication. We aim to not only share NPS scores, but verify and present them in the most transparent way.
