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Royal Bank of Scotland NPS | Royal Bank of Scotland Net Promoter Score 2022

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Royal Bank of Scotland's Net Promoter Score is +51 according to the latest available source (SEC Filing, 2017).


The Royal Bank of Scotland is one of the retail banking subsidiaries of The Royal Bank of Scotland Group plc, together with NatWest and Ulster Bank. The Royal Bank of Scotland has around 700 branches, mainly in Scotland, though there are branches in many larger towns and cities throughout England and Wales.


Download our annual NPS Benchmarks Report here to compare RBS to others in the financial services industry.

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Score Updated May 16, 2022

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Royal Bank of Scotland News

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05/02/18

"Royal Bank of Scotland has also leveraged SAS to help establish a Net Promoter System, which is enabling the entire organization to listen, learn and act on bank initiated customer feedback."

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Royal Bank of Scotland NPS Rank & Industry Overview

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What is Net Promoter Score?

Net Promoter Score®, or NPS® is a loyalty metric developed by Fred Reichheld and was introduced by him in his 2003 Harvard Business Review article "The One Number You Need to Grow". At its core, NPS can be termed as a metric that measures a customer’s willingness to recommend a brand’s product and services to their friends, family and colleagues.

What is a good NPS score?

Net Promoter Scores vary greatly between industries. CustomerGauge conducted a study in 2016 and published the average Net Promoter Scores by industries. For example, the Cable and Telecommunications industry’s average Net Promoter Score is at or below 30. Retail, Transportation & Logistics and Wholesale on the other hand get a 50 or more Net Promoter Score on average.

About Our NPS Benchmarks

CustomerGauge collates and publishes any publicly available Net Promoter Score from industries all across the globe, with the added ability of allowing companies to submit their own Net Promoter Score for publication. We aim to not only share NPS scores, but verify and present them in the most transparent way.