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TSB Bank NPS | TSB Bank Net Promoter Score 2022

Company Type: B2C

Company Size: Large


(-11 points )

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TSB's Net Promoter Score is 12 according the latest available source (TSB Financial Report, 2021).

Morgan Stanley (NYSE: MS) is a leading global financial services firm providing investment banking, securities, wealth management and investment management services. It is headquartered at 1585 Broadway in the Morgan Stanley Building, Midtown Manhattan, New York City. With offices in more than 42 countries and more than 55,000 employees, the firm's clients include corporations, governments, institutions and individuals.

Download our annual NPS Benchmarks Report here to compare TSB Bank to others in the financial services industry.

Net Promoter Type


Response Rate


Score Updated January 6, 2022



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TSB Bank News


Update Description

Score Change



TSB Bank's NPS was -24 at the point when the bank launched in 2013.



TSB Bank scores a Net Promoter score of +9.


(33 points )


TSB's Net Promoter Score increased from +9 to 17 over the course of 2015.


(8 points )


TSB’s Net Promoter Score (NPS) reached +23 for 2016.


(6 points )


"Customers who engage with TSB over social channels give a much higher NPS score than across other more traditional channels." - Brian Salins, Head of Social Media at TSB Bank



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TSB Bank NPS Rank & Industry Overview


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What is Net Promoter Score?

Net Promoter Score®, or NPS® is a loyalty metric developed by Fred Reichheld and was introduced by him in his 2003 Harvard Business Review article "The One Number You Need to Grow". At its core, NPS can be termed as a metric that measures a customer’s willingness to recommend a brand’s product and services to their friends, family and colleagues.

What is a good NPS score?

Net Promoter Scores vary greatly between industries. CustomerGauge conducted a study in 2016 and published the average Net Promoter Scores by industries. For example, the Cable and Telecommunications industry’s average Net Promoter Score is at or below 30. Retail, Transportation & Logistics and Wholesale on the other hand get a 50 or more Net Promoter Score on average.

About Our NPS Benchmarks

CustomerGauge collates and publishes any publicly available Net Promoter Score from industries all across the globe, with the added ability of allowing companies to submit their own Net Promoter Score for publication. We aim to not only share NPS scores, but verify and present them in the most transparent way.