(
-6 points )
USAA's Net Promoter Score is 75 according to the latest available source (Member Loyalty Group, 2015).
The United Services Automobile Association (USAA) is a Texas-based Fortune 500 diversified financial services group of companies including a Texas Department of Insurance-regulated reciprocal inter-insurance exchange and subsidiaries offering banking, investing, and insurance to people and families who serve, or served, in the United States military.
Download our annual NPS Benchmarks Report here to compare USAA to others in the financial services industry.
Yes
N/A
Score Updated February 9, 2022
Date
Update Description
Score Change
Link
12/31/14
USAA Banking receives a Net Promoter Score® (NPS®) of 81 in Credio U.S. Banking Satisfaction 2015 Report.
81
NPS BENCHMARKS REPORT
Net Promoter Score®, or NPS® is a loyalty metric developed by Fred Reichheld and was introduced by him in his 2003 Harvard Business Review article "The One Number You Need to Grow". At its core, NPS can be termed as a metric that measures a customer’s willingness to recommend a brand’s product and services to their friends, family and colleagues.
Net Promoter Scores vary greatly between industries. CustomerGauge conducted a study in 2016 and published the average Net Promoter Scores by industries. For example, the Cable and Telecommunications industry’s average Net Promoter Score is at or below 30. Retail, Transportation & Logistics and Wholesale on the other hand get a 50 or more Net Promoter Score on average.
CustomerGauge collates and publishes any publicly available Net Promoter Score from industries all across the globe, with the added ability of allowing companies to submit their own Net Promoter Score for publication. We aim to not only share NPS scores, but verify and present them in the most transparent way.
