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11 points )
Adidas's Net Promoter Score is 39 according to the latest available source (Business Insider, 2021).
Adidas AG is a German multinational corporation, headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world. Adidas is a global leader in the sporting goods industry.
Download our annual NPS Benchmarks Report here to compare Adidas to others in the consumer industry.
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Score Updated February 21, 2022
Date
Update Description
Score Change
Link
05/09/16
"In 2015, we invested heavily in the rollout of this NPS system, which now allows us to constantly listen and respond to our consumer needs." - Adidas
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03/07/17
"In 2016, Adidas increased market share in all these cities faster than the company’s average and also increased NPS."
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08/05/18
"In fact, Adidas ties part of all employee bonuses to the brand’s Net Promoter Score relative to competitors."
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CustomerGauge was voted the #1 NPS platform for B2B organizations by Gartner for three years running. We not only help you measure and understand your customer's voice, we've built a tailored methodology that drives real revenue results despite the complexity of B2B customer relationships.
NPS BENCHMARKS REPORT
We've written a complete guide to "What is Net Promoter?" here. In short, Net Promoter is a system designed to create sustainable, healthy growth through retention, upsell and referrals. Learning how to calculate NPS is your first step to understanding the mechanism of NPS clearly.
What is a good Net Promoter Score varies greatly between industries. There's a number of ways to compare your score—but ultimately, who knows if other companies are tracking their score according to best practice? Or if they're manipulation their results? For that reason, your best benchmark of success is your own NPS score in previous years.
CustomerGauge NPS Benchmarks collates and publishes any publicly available Net Promoter Score from industries all across the globe, with the added ability of allowing companies to submit their own Net Promoter Score for publication. We aim to not only share NPS scores, but verify and present them in the most transparent way.
