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Adidas NPS | Adidas Net Promoter Score 2022

Company Type: B2C

Company Size: Large

NPS

(11 points )

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Adidas's Net Promoter Score is 39 according to the latest available source (Business Insider, 2021).


Adidas AG is a German multinational corporation, headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world. Adidas is a global leader in the sporting goods industry.


Download our annual NPS Benchmarks Report here to compare Adidas to others in the consumer industry.

NPS Benchmarks Certified

Yes

Feedback Collection Method

N/A

Net Promoter Type

Transactional & Relationship

Response Rate

N/A

Score Updated February 21, 2022

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Adidas News

Date

Update Description

Score Change

Link

03/31/13

Adidas achieves a net promoter score of +28 in ForeSee's 2013 study.

28

05/09/16

"In 2015, we invested heavily in the rollout of this NPS system, which now allows us to constantly listen and respond to our consumer needs." - Adidas

N/A

03/07/17

"In 2016, Adidas increased market share in all these cities faster than the company’s average and also increased NPS."

N/A

08/05/18

"In fact, Adidas ties part of all employee bonuses to the brand’s Net Promoter Score relative to competitors."

N/A

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What is Net Promoter Score?

We've written a complete guide to "What is Net Promoter?" here. In short, Net Promoter is a system designed to create sustainable, healthy growth through retention, upsell and referrals. Learning how to calculate NPS is your first step to understanding the mechanism of NPS clearly.

What is a good NPS score?

What is a good Net Promoter Score varies greatly between industries. There's a number of ways to compare your score—but ultimately, who knows if other companies are tracking their score according to best practice? Or if they're manipulation their results? For that reason, your best benchmark of success is your own NPS score in previous years.

About Our NPS Benchmarks

CustomerGauge NPS Benchmarks collates and publishes any publicly available Net Promoter Score from industries all across the globe, with the added ability of allowing companies to submit their own Net Promoter Score for publication. We aim to not only share NPS scores, but verify and present them in the most transparent way.