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Cake NPS | Cake Net Promoter Score 2022

Company Type: B2B

Company Size: Medium


( No Change )

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Cake is a mobile-centric platform for business owners who need a straightforward solution for workers’ compensation. Cake works directly with Pinnacol Assurance, the leading provider of workers’ compensation insurance in Colorado. A recent article by Digital Insurance states that today, Cake is on track to achieve between five and $10 million in new premium revenues by year-end from its target market of small businesses with $10,000 or less in annual workers’ comp premiums. What’s more, the firm’s Net Promoter Score hovers around +74.

Net Promoter Type


Response Rate


Score Updated July 5, 2018



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Digital Insurance article shares that Cake Insurance has a net promoter score (NPS) of +74.



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What is Net Promoter Score?

We've written a complete guide to "What is Net Promoter?" here. In short, Net Promoter is a system designed to create sustainable, healthy growth through retention, upsell and referrals. Learning how to calculate NPS is your first step to understanding the mechanism of NPS clearly.

What is a good NPS score?

What is a good Net Promoter Score varies greatly between industries. There's a number of ways to compare your score—but ultimately, who knows if other companies are tracking their score according to best practice? Or if they're manipulation their results? For that reason, your best benchmark of success is your own NPS score in previous years.

About Our NPS Benchmarks

CustomerGauge NPS Benchmarks collates and publishes any publicly available Net Promoter Score from industries all across the globe, with the added ability of allowing companies to submit their own Net Promoter Score for publication. We aim to not only share NPS scores, but verify and present them in the most transparent way.