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Coolblue NPS | Coolblue Net Promoter Score 2022

Company Type: B2C

Company Size: Large


(4 points )

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Coolblue CEO Pieter Zwart announces Coolblue's Net Promoter Score has risen to +66, which is an increase of 5 percent compared to 2016. Coolblue is a Dutch e-commerce company that was founded in 1999 by Pieter Zwart (CEO), Paul de Jong and Bart Kuijpers. The company operates over 300 individual webshops and 8 physical shops under the Coolblue brand. In 2016 Coolblue reported it sold €857 million worth of goods, a 55% increase compared to the previous year. Coolblue is well-known for its customer service, both in the pre- and after-sale stage. 

Net Promoter Type


Response Rate


Score Updated March 11, 2018



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Score Change



Coolblue's Net Promoter Score for 2016 was +62. The score has risen by 5% to +66 in 2018.



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What is Net Promoter Score?

We've written a complete guide to "What is Net Promoter?" here. In short, Net Promoter is a system designed to create sustainable, healthy growth through retention, upsell and referrals. Learning how to calculate NPS is your first step to understanding the mechanism of NPS clearly.

What is a good NPS score?

What is a good Net Promoter Score varies greatly between industries. There's a number of ways to compare your score—but ultimately, who knows if other companies are tracking their score according to best practice? Or if they're manipulation their results? For that reason, your best benchmark of success is your own NPS score in previous years.

About Our NPS Benchmarks

CustomerGauge NPS Benchmarks collates and publishes any publicly available Net Promoter Score from industries all across the globe, with the added ability of allowing companies to submit their own Net Promoter Score for publication. We aim to not only share NPS scores, but verify and present them in the most transparent way.