Heineken's Net Promoter Score is 76 according to the latest available source (Jack Morton, 2018).
Heineken is an Amsterdam-based Dutch brewing company. Heineken is the second largest beer producer worldwide. Heineken International owns a worldwide portfolio of over 170 beer brands, such as Heineken, Amstel, Tiger Beer, Zagorka, Strongbow or Dos Equis.
Download our annual NPS Benchmarks Report here to compare Heineken to others in the consumer industry
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Score Updated February 21, 2022
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NPS BENCHMARKS REPORT
We've written a complete guide to "What is Net Promoter?" here. In short, Net Promoter is a system designed to create sustainable, healthy growth through retention, upsell and referrals. Learning how to calculate NPS is your first step to understanding the mechanism of NPS clearly.
What is a good Net Promoter Score varies greatly between industries. There's a number of ways to compare your score—but ultimately, who knows if other companies are tracking their score according to best practice? Or if they're manipulation their results? For that reason, your best benchmark of success is your own NPS score in previous years.
CustomerGauge NPS Benchmarks collates and publishes any publicly available Net Promoter Score from industries all across the globe, with the added ability of allowing companies to submit their own Net Promoter Score for publication. We aim to not only share NPS scores, but verify and present them in the most transparent way.
