The IBMs Net Promoter Score is 27 according to the latest available source (CustomerGuru, 2017).
IBM (International Business Machines Corporation) is an American multinational technology company headquartered in Armonk, New York, United States, with operations in over 170 countries. The company originated in 1911 as the Computing-Tabulating-Recording Company (CTR) and was renamed "International Business Machines" in 1924. IBM manufactures and markets computer hardware, middleware and software, and offers hosting and consulting services in areas ranging from mainframe computers to nanotechnology.
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Score Updated February 4, 2018
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Update Description
Score Change
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09/29/16
IBM, HPE outsourcing, IBM SPSS, and VMware earned the highest NPS in Tech Vendor NPS Benchmark, 2016 (B2B) report.
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09/29/16
IBM Software other than SPSS achieves a Net Promoter Score of +61 in Tech Vendor NPS Benchmark, 2016 (B2B) report.
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02/01/18
According to Comparably, IBM's Employee Net Promoter Score (eNPS) is currently -31. Employee Net Promoter Score tracks IBM employee's likelihood to recommend working at IBM to a friend.
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NPS BENCHMARKS REPORT
We've written a complete guide to "What is Net Promoter?" here. In short, Net Promoter is a system designed to create sustainable, healthy growth through retention, upsell and referrals. Learning how to calculate NPS is your first step to understanding the mechanism of NPS clearly.
What is a good Net Promoter Score varies greatly between industries. There's a number of ways to compare your score—but ultimately, who knows if other companies are tracking their score according to best practice? Or if they're manipulation their results? For that reason, your best benchmark of success is your own NPS score in previous years.
CustomerGauge NPS Benchmarks collates and publishes any publicly available Net Promoter Score from industries all across the globe, with the added ability of allowing companies to submit their own Net Promoter Score for publication. We aim to not only share NPS scores, but verify and present them in the most transparent way.
