6 Account Experience™ (and NPS®) Myths Busted | CustomerGauge 6 Account Experience™ (and NPS®) Myths Busted

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Free eBook

Do You Believe in These Six Experience Myths?

Access the guide for killer best-practices on how to navigate the 6 most common experience myths preventing companies big and small from launching their feedback programs.

Free eBook

Do You Believe in These Six Experience Myths?

Access the guide for killer best-practices on how to navigate the 6 most common experience myths preventing companies big and small from launching their feedback programs.

What You'll Learn


Do you need clean data to start an experience program? How about a dedicated CX/AX team? Maybe you're thinking these AX programs are hard to manage? In this guide, we breakdown 6 of the most commonly-held B2B experience myths and de-bunk them based on our decades of experience launching global programs for some of the world's best-known brands.

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The State of B2B CX

90% of B2B leaders believe that customer experience is a crucial business priority. However, more than 40% of businesses are missing insights into their account bases. 

Top Detractor Reasons2

The 6 Myths

Based on our conversations with thousands of businesses a year (for the last 20 years!) we believe most companies lack insights into their account-bases due to one or more of these 6 experience myths.

Roi Of Cx

The Path Forward

In this book, we de-bunk 6 of the most common experience myths and provide you with a path forward to not only account insights, but account-based growth.

Checklist

Account Experience 

The CX market is rife with “jack-of-all-trade” solutions. In this book, we start to lay the foundation of how an effective Account Experience software can maximize growth for your B2B business. 

Table of Contents

What's Inside


In this free eBook, we'll delve into the 6 most commonly held B2B experience myths—and de-bunk them once and for all! 

01

Your Data Needs to Be Clean

Every CG client has dirty data

Does marketing send emails?

Clean your data while you send

02

You Need a Dedicated Team

Start with an exercise

Enlist program champions

Pick your starting point

03

Experience is Not a Priority

The CX Gap

Aligning priorities and goals

Tying experience to revenue

ROI of CX

04

Setup Will Be Extensive

Scenario planning

24hr setup?

Start simple and expand

05

You Should Avoid Negative Feedback

2 tough questions

Gut-check

Front-line training

06

Hard to Manage Program Consistently

Focus on the roadmap

Get a strategic partner

Measure maturity and progress

Automate where you can

B2B Leaders

Creating CX Success Stories

  • “We have seen a sharp reduction in churn. Within the last two years alone, we've seen a 50% bump in retention.”

    TJ Waldorf Aaeaaqaaaaaaaa0 Jaaaajdji Odjl Y2 Rj Lwmx Nz Yt Ndu0 Os04 Mwq1 Lwfj Mz Y0 Zgi0 Yz M4 Zq VP of Inside Sales & Marketing

  • “We have moved beyond claiming to be a customer-centric organization - now we have the evidence to back it up.”

    Craig Scowen Oq5V Tvs5 Market Development Manager

  • “Thanks to real-time feedback and Digital Signage showing live customer comments and Net Promoter Scores, our team is more aligned in improving the customer experience.”

    Humphrey Geldof Humphery Customer Success Specialist