Do you need clean data to start an experience program? How about a dedicated CX/AX team? Maybe you're thinking these AX programs are hard to manage? In this guide, we breakdown 6 of the most commonly-held B2B experience myths and de-bunk them based on our decades of experience launching global programs for some of the world's best-known brands.
The State of B2B CX
90% of B2B leaders believe that customer experience is a crucial business priority. However, more than 40% of businesses are missing insights into their account bases.
The 6 Myths
Based on our conversations with thousands of businesses a year (for the last 20 years!) we believe most companies lack insights into their account-bases due to one or more of these 6 experience myths.
The Path Forward
In this book, we de-bunk 6 of the most common experience myths and provide you with a path forward to not only account insights, but account-based growth.
Account Experience ™
The CX market is rife with “jack-of-all-trade” solutions. In this book, we start to lay the foundation of how an effective Account Experience software can maximize growth for your B2B business.
Table of Contents
In this free eBook, we'll delve into the 6 most commonly held B2B experience myths—and de-bunk them once and for all!
Your Data Needs to Be Clean
Every CG client has dirty data
Does marketing send emails?
Clean your data while you send
You Need a Dedicated Team
Start with an exercise
Enlist program champions
Pick your starting point
Circulate the wins around
Experience is Not a Priority
The CX Gap
Aligning priorities and goals
Tying experience to revenue
ROI of CX
Setup Will Be Extensive
Start simple and expand
You Should Avoid Negative Feedback
2 tough questions
Hard to Manage Program Consistently
Focus on the roadmap
Get a strategic partner
Measure maturity and progress
Automate where you can
“We have seen a sharp reduction in churn. Within the last two years alone, we've seen a 50% bump in retention.”
TJ Waldorf VP of Inside Sales & Marketing
“We have moved beyond claiming to be a customer-centric organization - now we have the evidence to back it up.”
Craig Scowen Market Development Manager
“Thanks to real-time feedback and Digital Signage showing live customer comments and Net Promoter Scores, our team is more aligned in improving the customer experience.”
Humphrey Geldof Customer Success Specialist