Free eBook
Do You Believe in These Six Experience Myths?
Access the guide for killer best-practices on how to navigate the 6 most common experience myths preventing companies big and small from launching their feedback programs.
Free eBook
Do You Believe in These Six Experience Myths?
Access the guide for killer best-practices on how to navigate the 6 most common experience myths preventing companies big and small from launching their feedback programs.
What You'll Learn
Do you need clean data to start an experience program? How about a dedicated CX/AX team? Maybe you're thinking these AX programs are hard to manage? In this guide, we breakdown 6 of the most commonly-held B2B experience myths and de-bunk them based on our decades of experience launching global programs for some of the world's best-known brands.
The State of B2B CX
90% of B2B leaders believe that customer experience is a crucial business priority. However, more than 40% of businesses are missing insights into their account bases.
The 6 Myths
Based on our conversations with thousands of businesses a year (for the last 20 years!) we believe most companies lack insights into their account-bases due to one or more of these 6 experience myths.
The Path Forward
In this book, we de-bunk 6 of the most common experience myths and provide you with a path forward to not only account insights, but account-based growth.
Account Experience ™
The CX market is rife with “jack-of-all-trade” solutions. In this book, we start to lay the foundation of how an effective Account Experience software can maximize growth for your B2B business.
Table of Contents
What's Inside
In this free eBook, we'll delve into the 6 most commonly held B2B experience myths—and de-bunk them once and for all!
01
Your Data Needs to Be Clean
Every CG client has dirty data
Does marketing send emails?
Clean your data while you send
02
You Need a Dedicated Team
Start with an exercise
Enlist program champions
Pick your starting point
Circulate the wins around
03
Experience is Not a Priority
The CX Gap
Aligning priorities and goals
Tying experience to revenue
ROI of CX
04
Setup Will Be Extensive
Scenario planning
24hr setup?
Start simple and expand
05
You Should Avoid Negative Feedback
2 tough questions
Gut-check
Front-line training
06
Hard to Manage Program Consistently
Focus on the roadmap
Get a strategic partner
Measure maturity and progress
Automate where you can
B2B Leaders
Creating CX Success Stories
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“We have seen a sharp reduction in churn. Within the last two years alone, we've seen a 50% bump in retention.”
TJ Waldorf
VP of Inside Sales & Marketing -
“We have moved beyond claiming to be a customer-centric organization - now we have the evidence to back it up.”
Craig Scowen
Market Development Manager -
“Thanks to real-time feedback and Digital Signage showing live customer comments and Net Promoter Scores, our team is more aligned in improving the customer experience.”
Humphrey Geldof
Customer Success Specialist
Ready to Bust Some Myths?
Download the eBook
