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CustomerGauge—Building deeper human relationships with feedback technology

Our Mission

Develop the most compelling customer feedback software to transform CPG sales relationships at scale by Empowering front-line “heroes” with real-time customer feedback and actively encouraging them to close the loop. Enabling executives to find opportunities for growth in their customer portfolio and drive better business outcomes. Establishing a standard methodology leveraging Net Promoter System with benchmarks to educate and accelerate adoption.

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We promote an atmosphere of honesty, accountability and transparency from the top-down.

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We embrace the diversity of all our employees, which allows us to adapt to the needs of our global clients.

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We are passionate about creating long-term relationships with our customers, which means delivering on our promises.

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We drive change to introduce better standards within our industry & demonstrate best practices.

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We all have our quirks, and at CustomerGauge ours form the very foundation of our identity.

How it All Started

Co-Founder Adam Dorrell Co-Founder Camilla Scholten


After writing a check for $1 million towards Google Adwords, our co-founders Adam and Camilla asked: “Is there a better way to gauge customer feedback?” When they couldn’t find their answer, they decided to build it... CustomerGauge is born!


First employee hire: Roy Chandra!

The CustomerGauge platform was released onto the world, and got the attention of our first client—Philips!


As the team grew, so did our need for space. And in 2009, we opened a small office in Silodam Amsterdam.

CustomerGauge 2.0 is released to the public!


Amsterdam felt a bit lonely, so we found ourselves a partner across the globe in Genroe, led by Adam Ramshaw of Australia.


Launched CustomerGauge 3.0

CustomerGauge celebrates 5 years!



Secured A-round of funding from Newion Investments


MIT CISR research collaboration (survey) biggest in NPS industry


CustomerGauge 4.0 released


Published ground-breaking white paper from biggest NPS survey of its kind

User Summit 2017!



The Year of Monetize


Annual 2018 NPS & CX Benchmarks report transforms industry standards

New CustomerGauge NPS® Certification launched to train next generation of NPS and CX experts

CustomerGauge Professional Services launched, providing CX workshops and consulting expertise tailor-made for enterprises

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Meet Our Team

Executive Leadership

Adam Dorrell

CEO and Co-Founder

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Camilla Scholten

COO and Co-Founder

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Erik Biekart


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Cary T. Self

Global VP of Education and Program Development

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Ian Luck


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Antony Laycock

Global VP of Software Engineering

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Trishaala Chengappa

Global VP of Product

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Roy Chandra

Director, Center of Excellence

Maria Kulachkova

Director of Sales EMEA

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Board Members

John Molner

Senior Advisor, Brown Brothers Harriman

Patrick Polak

Managing Partner, Newion Investments

Lou Shipley

XIR, General Catalyst

Company Culture

Work Hard, Play Hard.