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CustomerGauge—Making companies easier to love since 2007

Our Mission

Your business no longer depends on the success of a single transaction, but the triumph of every moment before, during and after that transaction. Customer experience is the new competitive battleground, and we’re standing with you at the front line, bridging the gap between you, your clients and the experiences that define you. We’re CustomerGauge, the leading SaaS provider of Monetized Net Promoter® and customer retention software, and we’ve been making companies easier to love since 2007.

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Integrity

We promote an atmosphere of honesty, accountability and transparency from the top-down.

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Respect

We embrace the diversity of all our employees, which allows us to adapt to the needs of our global clients.

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Engaged

We are passionate about creating long-term relationships with our customers, which means delivering on our promises.

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Driven

We drive change to introduce better standards within our industry & demonstrate best practices.

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Quirky

We all have our quirks, and at CustomerGauge ours form the very foundation of our identity.

How it All Started

Co-Founder Adam Dorrell Co-Founder Camilla Scholten

2007

After writing a check for $1 million towards Google Adwords, our co-founders Adam and Camilla asked: “Is there a better way to gauge customer feedback?” When they couldn’t find their answer, they decided to build it... CustomerGauge is born!

2007

First employee hire: Roy Chandra!

The CustomerGauge platform was released onto the world, and got the attention of our first client—Philips!

2009

As the team grew, so did our need for space. And in 2009, we opened a small office in Silodam Amsterdam.

CustomerGauge 2.0 is released to the public!

2010

Amsterdam felt a bit lonely, so we found ourselves a partner across the globe in Genroe, led by Adam Ramshaw of Australia.

2012

Launched CustomerGauge 3.0

CustomerGauge celebrates 5 years!

 

2015

Secured A-round of funding from Newion Investments

2016

MIT CISR research collaboration (survey) biggest in NPS industry

Happy Holidays!

2017

CustomerGauge 4.0 released

 

Published ground-breaking white paper from biggest NPS survey of its kind

User Summit 2017!

 

Happy Halloween!

Philips Electrolux Att Dhl Onelogin
H&rblock Verafin Alaska Communications Ansarada Avery Eaton Melitta 573C1473F97Dd46D4F9C4Fe0 Suo8 Large Aegon Areas Logo Black Duck Bmg Danone Spain Colt Dcs Bisnode Franke Kaspersky Lab Logo Kuoni Nilfisk Wolterskluwer Yves Rocher

2018

Meet Our Team


Executive Leadership

Adam Dorrell

CEO and Co-Founder

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Camilla Scholten

COO and Co-Founder

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Erik Biekart

CFO

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Tracy Linne

VP of Global Sales

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Jørgen Bo Christensen

VP Research & Professional Services

Ian Luck

Director of Marketing

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Nicolas Bartashevich

Director of North American Sales

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Antony Laycock

Director of Software Engineering

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Trishaala Chengappa

Director of Product

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Roy Chandra

Senior Product Manager

Board Members

John Molner

Senior Advisor, Brown Brothers Harriman

Patrick Polak

Managing Partner, Newion Investments

Lou Shipley

CEO, Black Duck Software

Company Culture


Work Hard, Play Hard.