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B2B leaders know the critical importance that customer experience plays in the bottom line success of their brand. However, few of these leaders and organizations feel they are growing revenue directly as a result of their experience programs. Referral marketing is a massive driver of this revenue growth, but often misunderstood, especially in B2B. Luckily, our newest eBook helps you bridge the gap to experience related revenue growth!
Find Your Potential Referrers
Half the battle is identifying who is most likely to refer you business. We go into detail on best-practices for identifying and activating your ideal referral profiles.
Understanding the Impact
Companies that have organized referral programs benefited from the highest percentages of revenue growth (20%+) and return on retention (82%+).
Activate Your Referrals
It's not always all about the revenue—there are so many other beneficial ways of activating your referrals like asking them to leave a product review, video case study, or even speak at your conference.
Reward & Thank Them
When one of your customers puts their reputation on the line, the least you can do is thank them! But even better, reward them with access to new product features or gift cards.
Table of Contents
In this free eBook, we’ll delve into the state of business-to-business referral marketing, best practices for generating additional revenue from your referral program, and how B2B companies can use a referral system to not only generate more revenue, but establish deeper relationships with their customers!
What is B2B Referral Marketing
Referral Marketing Definition
State of Referral Marketing
Understand the Impact of Referred Business
How Popular Are B2B Referrals
How Do Referrals Impact $
Find Your Potential Referrals
Account Experience Data
Activate Your Referrals
Written Case Studies
Reward Your Customers & Thank Them
Provide Access to New Features
Input on Product Roadmap
“We have seen a sharp reduction in churn. Within the last two years alone, we've seen a 50% bump in retention.”
TJ Waldorf VP of Inside Sales & Marketing
“We have moved beyond claiming to be a customer-centric organization - now we have the evidence to back it up.”
Craig Scowen Market Development Manager
“Thanks to real-time feedback and Digital Signage showing live customer comments and Net Promoter Scores, our team is more aligned in improving the customer experience.”
Humphrey Geldof Customer Success Specialist