The Ultimate Guide to B2B CX - Referral Marketing | CustomerGauge The Ultimate Guide to B2B CX - Referral Marketing

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The Definitive Guide to B2B CX - Referral Marketing

It's time for a shake-up in the world of B2B CX! Discover how to grow faster than your competition by leveraging a world-class referral marketing program.

Free eBook

The Definitive Guide to B2B CX - Referral Marketing

It's time for a shake-up in the world of B2B CX! Discover how to grow faster than your competition by leveraging a world-class referral marketing program.

What You'll Learn


B2B leaders know the critical importance that customer experience plays in the bottom line success of their brand. However, few of these leaders and organizations feel they are growing revenue directly as a result of their experience programs. Referral marketing is a massive driver of this revenue growth, but often misunderstood, especially in B2B. Luckily, our newest eBook helps you bridge the gap to experience related revenue growth!

Magnify

Find Your Potential Referrers 

Half the battle is identifying who is most likely to refer you business. We go into detail on best-practices for identifying and activating your ideal referral profiles.

Account Growth Strategy

Understanding the Impact

Companies that have organized referral programs benefited from the highest percentages of revenue growth (20%+) and return on retention (82%+).

Intelligent Action Planning2

Activate Your Referrals

It's not always all about the revenue—there are so many other beneficial ways of activating your referrals like asking them to leave a product review, video case study, or even speak at your conference.

Gift

Reward & Thank Them

When one of your customers puts their reputation on the line, the least you can do is thank them! But even better, reward them with access to new product features or gift cards.

Table of Contents

What's Inside


In this free eBook, we’ll delve into the state of business-to-business referral marketing, best practices for generating additional revenue from your referral program, and how B2B companies can use a referral system to not only generate more revenue, but establish deeper relationships with their customers!

01

What is B2B Referral Marketing

Referral Marketing Definition

State of Referral Marketing

Quick CustomerGauge Case Stufy

02

Understand the Impact of Referred Business

How Popular Are B2B Referrals

How Do Referrals Impact $

03

Find Your Potential Referrals

NPS

Account Experience Data

NPS SWOT

04

Activate Your Referrals

Written Case Studies

Speaking Engagements

Reference Calls

Video Testimonials

05

Reward Your Customers & Thank Them

Provide Access to New Features

Input on Product Roadmap

Monetary Rewards

B2B Leaders

Creating CX Success Stories

  • “We have seen a sharp reduction in churn. Within the last two years alone, we've seen a 50% bump in retention.”

    TJ Waldorf Aaeaaqaaaaaaaa0 Jaaaajdji Odjl Y2 Rj Lwmx Nz Yt Ndu0 Os04 Mwq1 Lwfj Mz Y0 Zgi0 Yz M4 Zq VP of Inside Sales & Marketing

  • “We have moved beyond claiming to be a customer-centric organization - now we have the evidence to back it up.”

    Craig Scowen Oq5V Tvs5 Market Development Manager

  • “Thanks to real-time feedback and Digital Signage showing live customer comments and Net Promoter Scores, our team is more aligned in improving the customer experience.”

    Humphrey Geldof Humphery Customer Success Specialist

Take the B2B CX Assessment


See how your CX program stacks up against the competition and best practices for future success.