Free Report
Free Report
Two years ago, CustomerGauge set out to understand the State of B2B Account Experience. Why? For too long B2B experience practitioners have been using B2C style experience strategies—and failing miserably. We believe B2B deserves better and can do better—this report is the culmination of years of research and thousands of conversations with B2B companies across the world. We are confident the results will not only shock you, but energize you to transform your run-of-the-mill B2B Experience program into a full-fledged Account Experience system.
The Largest B2B Experience Dataset EVER
B2B is completely underserved when it comes to benchmarking and experience best-practices—not anymore! With over 24,000+ data points, this is the largest B2B experience benchmarks database ever assembled in one spot.
Benchmark Yourself On All Major B2B Metrics
With benchmarks on almost every major B2B experience metric from open rates to retention rates, NPS to referrals—this is a once-in-a-lifetime opportunity to compare your program directly with industry averages and see how you stack up.
Get The Data-Driven B2B Experience Playbook For 100+ Employees
This report goes beyond simply providing you with the most comprehensive B2B Experience benchmarks on the planet—we take it a step further and give you the data-driven playbook to increase your NPS and grow your bottom-line as a result.
Learn From Your Account Experience Peers
On top of the 24,000+ B2B experience data points, we painstakingly interviewed over 30+ B2B companies for specifics on their B2B experience program and strategies. What we uncovered is nothing short of a game-changer!
Table of Contents
In the State of B2B Account Experience Report, we cover every element the data points to being critical to the success of a B2B Account Experience program.
Measuring Feedback Benchmarks
Metric Adoption Benchmarks
Survey Open Rate Benchmarks
Survey Click Rate Benchmarks
Response Rate Benchmarks
Abandonment Rate Benchmarks
Account Coverage Benchmarks
And Much More!
Acting on Feedback
Close Loop Speed Benchmarks
Close Loop Target Benchmarks
Close The Loop + NPS Impact
Close Loop + Retention
Close Loop + Structure
And Much More!
Growing From Feedback & Culture
Experience ROI
Retention Rate Benchmarks
Monetized Drivers
Referrals + NPS
Program Alignment
Experience Sharing
Team Structures
Journey Mapping
And Much More!
Industry Benchmarks
Telecommunications
Computer Software
Financial Services
IT Services
Logistics
Manufacturing
Energy/Utilities
Industry Services
Consumer Packaged Goods
Professional Services
And More!
B2B Company Experience Spotlights
DHL
SuperOffice
EATON
Heineken
Bisnode
ZoomInfo
SugarCRM
Rentokill
And Many More!
Account Experience Leaders