After working alongside leading CPG brands who are building revenue-generating customer experience programs, we were left with an incredible set of data. Pairing that data with the success Coca-Cola HBC, Heineken, AB InBev, and more are achieving through CX, we were determined to motivate the rest of the industry to do the same. Our team is confident this report will empower your business to make informed decisions, enhance performance, and thrive in this ever-evolving industry.
Uncover Our In-Depth CPG B2B Experience Dataset
CPG is underserved when it comes to benchmarking and experience best practices — not anymore. We’ve compiled the most comprehensive B2B experience benchmarks for consumer packaged goods.
Benchmark Yourself On All Major B2B Metrics
With benchmarks on major B2B CX metrics including NPS, response rate, and more, this is your opportunity to compare your program directly with never-before-seen industry averages and see how you stack up.
Learn From World-Class CPG CX Programs
Top CPG brands like Heineken, Coca-Cola HBC, AB InBev, and Just Eat Takeaway share their exclusive insights on how they have increased revenue and grown market share by building successful CX programs.
Get the Ultimate Data-Driven CPG Experience Playbook
Our report goes beyond providing you with the first-ever collection of CPG NPS & CX benchmarks. We took it a step further and armed you with a data-driven playbook to increase your NPS and grow your bottom line.
Table of Contents
In the State of CPG Customer Experience, we cover every element critical to the success of a B2B CX program.
Adam Dorrell introduces the
first database of CPG B2B
Get the background behind the
report, quick stats, research
methodology, & key takeaways.
Learn best practices around
measuring feedback and compare
your business against CPG B2B
State of the Industry
Learn today's major challenges
affecting the CPG industry to
understand what business areas
CPG Evolution, Competitive Landscape, & More
Look back in time at the
evolution of customer feedback
and discover what new
are implementing to predict
challenges & grow market share