Free eBook
Free eBook
B2B leaders know the critical importance that customer experience plays in the bottom line success of their brand. However, few of these leaders and organizations feel they have any real control over their CX strategy. We in the industry call this the “B2B CX Gap,” and it’s crippling B2B enterprises from modernizing and distinguishing their customer experience. Luckily, there's a way out. In this eBook, we'll look at B2B CX best practices for bridging the gap.
The State of B2B CX
90% of B2B leaders believe that customer experience is a crucial business priority. But only 28% believe they have any influence on their CX program.
Feedback Management
Discover how account experience best practices in feedback management cannot only improve satisfaction, but increase retention sales (+15%) and referral sales (+35%).
Account Growth
B2B companies that excel at CX and retention growth outperform the competition. Learn how these leaders achieve 20% higher up- and cross-sales and 2x referral sales.
Solution Checklist
The CX market is rife with “jack-of-all-trade” solutions. But what makes sense for your company? Download a checklist of best practice features to support your program.
Table of Contents
In this free eBook, we’ll delve into the state of business-to-business customer experience, best practices for closing the CX gap, and discuss how B2B companies can use CX technologies to streamline their sales and customer experience strategies.
The State of B2B CX
The B2B CX Gap
Why B2B CX Programs Fail
Account-Based CX
Introducing Account Experience
Vs. Customer Experience
Vs. Customer Success
The Account Experience Model
B2B CX Experience Management
Account Sentiment
Voice of the Account
Employee Experience Decoded
Closing the Loop in B2B
How to Conduct Business Review
Bonus: Getting Started with a B2B CX Program
Steps to B2B CX Success
CX Software Checklist
Next Steps
B2B Leaders