Free Magazine
Transformation Times: A B2B Customer Experience Magazine
As we embark on a new era of digital transformation, the Consumer Packaged Goods (CPG) industry stands at the crossroads of innovation and necessity. The pages of this edition of Transformation Times reveal a rapidly shifting landscape where customer expectations, technological advancements, and competitive pressures demand more than just adaptation—they require reinvention.
Free Magazine
Transformation Times: A B2B Customer Experience Magazine
As we embark on a new era of digital transformation, the Consumer Packaged Goods (CPG) industry stands at the crossroads of innovation and necessity. The pages of this edition of Transformation Times reveal a rapidly shifting landscape where customer expectations, technological advancements, and competitive pressures demand more than just adaptation—they require reinvention.
Expert-Written Content on Artificial Intelligence (AI), Digital Transformation, & Much More
Leading brands like Coca-Cola LATAM and Heineken are already embedding digital transformation deep into their business strategies, leveraging Net Promoter Scores (NPS) and predictive analytics to drive customer loyalty and retention. For businesses like these, Transformation Times will be the new go-to CX resource, covering all strategies at the intersection of innovation and necessity.
The Digital Imperative
Success in CPG right now demands more than strategy — it requires transformation. Agility, data-driven decisions, and customer-centricity are no longer optional.
AI & Automation: The Game Changers
From predictive analytics to generative AI, cutting-edge technology is reshaping how businesses operate and stay ahead of competitors.
CX at the Core
Customer experience is the foundation of CPG success. Digital tools should enhance relationships, making every outlet interaction more meaningful and impactful. Here we explore the strategies to enhance customer loyalty.
Bold Moves,
Big Results
The future belongs to those who act decisively. Companies like Coca-Cola LATAM embracing digital-first strategies and continuous innovation will lead the next era of B2B.
What to Expect
A Peek Inside
We explore the increasing role of AI, automation, and real-time customer feedback in shaping how CPG businesses engage, respond, and grow.
01
A Blueprint for CPG Organizational Success
How Coca-Cola LATAM has
embedded digital
transformation across the org.
02
Going the Distance for Great B2B Customer Experiences
Adam Dorrell's journey around
the world to uncover how B2B
CX operates across markets.
03
NPS, CES, CSAT: Which Customer Experience Metric to Use?
We look closely at how,
and when, these metrics can
be beneficial to you.
04
How Frontline Heroes Strengthen B2B Relationships in Traditional Trade
Business Development Reps
are continuously influencing
purchasing decisions,
fostering brand loyalty, and
ultimately, driving revenue.
05
How David Gluckman's Innovation Transformed the Spirits Industry
Dive into this revealing
interview on The Account
Experience Podcast with
Adam Dorrell and David
Gluckman, creator of Baileys
and other successful brands.
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