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Transformation Times: A B2B Customer Experience Magazine

As we embark on a new era of digital transformation, the Consumer Packaged Goods (CPG) industry stands at the crossroads of innovation and necessity. The pages of this edition of Transformation Times reveal a rapidly shifting landscape where customer expectations, technological advancements, and competitive pressures demand more than just adaptation—they require reinvention.

Free Magazine

Transformation Times: A B2B Customer Experience Magazine

As we embark on a new era of digital transformation, the Consumer Packaged Goods (CPG) industry stands at the crossroads of innovation and necessity. The pages of this edition of Transformation Times reveal a rapidly shifting landscape where customer expectations, technological advancements, and competitive pressures demand more than just adaptation—they require reinvention.

Expert-Written Content on Artificial Intelligence (AI), Digital Transformation, & Much More


Leading brands like Coca-Cola LATAM and Heineken are already embedding digital transformation deep into their business strategies, leveraging Net Promoter Scores (NPS) and predictive analytics to drive customer loyalty and retention. For businesses like these, Transformation Times will be the new go-to CX resource, covering all strategies at the intersection of innovation and necessity.

Digital Imperative red

The Digital Imperative

Success in CPG right now demands more than strategy — it requires transformation. Agility, data-driven decisions, and customer-centricity are no longer optional.

AI r

AI & Automation: The Game Changers

From predictive analytics to generative AI, cutting-edge technology is reshaping how businesses operate and stay ahead of competitors.

CX Core red

CX at the Core

Customer experience is the foundation of CPG success. Digital tools should enhance relationships, making every outlet interaction more meaningful and impactful. Here we explore the strategies to enhance customer loyalty.

Bold Moves Results red

Bold Moves,
Big Results

The future belongs to those who act decisively. Companies like Coca-Cola LATAM embracing digital-first strategies and continuous innovation will lead the next era of B2B.

What to Expect

A Peek Inside


We explore the increasing role of AI, automation, and real-time customer feedback in shaping how CPG businesses engage, respond, and grow.

01

A Blueprint for CPG Organizational Success

How Coca-Cola LATAM has

embedded digital

transformation across the org.

02

Going the Distance for Great B2B Customer Experiences

Adam Dorrell's journey around

the world to uncover how B2B

CX operates across markets.

03

NPS, CES, CSAT: Which Customer Experience Metric to Use?

We look closely at how,

and when, these metrics can

be beneficial to you.

04

How Frontline Heroes Strengthen B2B Relationships in Traditional Trade

Business Development Reps

are continuously influencing

purchasing decisions,

fostering brand loyalty, and

ultimately, driving revenue.

05

How David Gluckman's Innovation Transformed the Spirits Industry

Dive into this revealing

interview on The Account

Experience Podcast with

Adam Dorrell and David

Gluckman, creator of Baileys

and other successful brands.