Uber's Net Promoter Score is 37 according to the latest available source (Satmetrix, 2015).
Uber Technologies Inc. is a global taxi technology company headquartered in San Francisco, operating in 633 cities worldwide. It develops, markets and operates the Uber car transportation and food delivery mobile apps. Uber drivers use their own cars although drivers can rent a car to drive with Uber. The name "Uber" is a reference to the common (and somewhat colloquial) word "uber", meaning "topmost" or "super", and having its origins in the German word über, meaning "above". Uber has been a pioneer in the sharing economy, so much so that the changes in industries as a result of it have been referred to as Uberisation.
Download our annual NPS Benchmarks Report here to compare Uber to others in the automotive industry.
Score Updated February 1, 2022
Date
Update Description
Score Change
Link
01/15/18
A RedSeer report states over 2017, both Ola and Uber have been able to improve the consumer net promoter score (NPS) – which measures customer satisfaction - significantly.
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NPS BENCHMARKS REPORT
We've written a complete guide to "What is Net Promoter?" here. In short, Net Promoter is a system designed to create sustainable, healthy growth through retention, upsell and referrals. Learning how to calculate NPS is your first step to understanding the mechanism of NPS clearly.
What is a good Net Promoter Score varies greatly between industries. There's a number of ways to compare your score—but ultimately, who knows if other companies are tracking their score according to best practice? Or if they're manipulation their results? For that reason, your best benchmark of success is your own NPS score in previous years.
CustomerGauge NPS Benchmarks collates and publishes any publicly available Net Promoter Score from industries all across the globe, with the added ability of allowing companies to submit their own Net Promoter Score for publication. We aim to not only share NPS scores, but verify and present them in the most transparent way.
