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Warby Parker

Company Type: B2C

Company Size: Large


(-4 points )

Warby Parker is an American brand of prescription eyeglasses and sunglasses founded in 2010. Warby Parker primarily sells products online, but also has a limited number of physical retail showrooms in the United States and Canada. Warby Parker's net promoter score (a commonly used measure of customer satisfaction) is about 84, CEO Neil Blumenthal shares in Inc. interview. 

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Warby Parker: "We're very proud that our Net Promoter Score has consistently been in the high 80s or low 90s since we launched." 



Warby Parker has relied on Net Promoter feedback to maintain and continue to improve its outstanding customer experience amid this growth.



Warby Parker achieves a net promoter score of +84, CEO Neil Blumenthal shares.



Warby Parker boasts a Net Promoter Score of 91.


(7 points )


Warby Parker declined to share its most recent NPS statistics, but a year ago the company reported a score of 91, up from the previously reported score of 88.


(-3 points )


Warby Parker CEO talks about the impact of the Net Promoter Score and how Warby Parker uses it as a leading indicator of future business. (Go to 16:06)



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What is Net Promoter Score?

Net Promoter Score®, or NPS® is a loyalty metric developed by Fred Reichheld and was introduced by him in his 2003 Harvard Business Review article "The One Number You Need to Grow". At its core, NPS can be termed as a metric that measures a customer’s willingness to recommend a brand’s product and services to their friends, family and colleagues.

What is a good industry score?

Net Promoter Scores vary greatly between industries. CustomerGauge conducted a study in 2016 and published the average Net Promoter Scores by industries. For example, the Cable and Telecommunications industry’s average Net Promoter Score is at or below 30. Retail, Transportation & Logistics and Wholesale on the other hand get a 50 or more Net Promoter Score on average.

About collates and publishes any publicly available Net Promoter Score from industries all across the globe, with the added ability of allowing companies to submit their own Net Promoter Score for publication. We aim to not only share NPS scores, but verify and present them in the most transparent way.