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Warby Parker NPS | Warby Parker Net Promoter Score 2022

Company Type: B2C

Company Size: Large


(-8 points )

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Warby Parker, the direct-to-consumer pioneer in prescription eyeglasses, earns almost 90% of its new customers through referrals. Warby was one of the first places where Fred Reichhel and Maureen Burns tested the earned growth framework.

Warby’s has impressive loyalty-based growth. The company is a longtime practitioner of NPS and plans to continue using Net Promoter Scores as a key metric for internal management. But it also plans to augment its learning with earned growth.

Net Promoter Type


Response Rate


Score Updated July 17, 2018



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Warby Parker News


Update Description

Score Change



Warby Parker: "We're very proud that our Net Promoter Score has consistently been in the high 80s or low 90s since we launched." 



Warby Parker has relied on Net Promoter feedback to maintain and continue to improve its outstanding customer experience amid this growth.



Warby Parker achieves a net promoter score of +84, CEO Neil Blumenthal shares.



Warby Parker boasts a Net Promoter Score of 91.


(7 points )


Warby Parker declined to share its most recent NPS statistics, but a year ago the company reported a score of 91, up from the previously reported score of 88.


(-3 points )


Warby Parker CEO talks about the impact of the Net Promoter Score and how Warby Parker uses it as a leading indicator of future business. (Go to 16:06)



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What is Net Promoter Score?

We've written a complete guide to "What is Net Promoter?" here. In short, Net Promoter is a system designed to create sustainable, healthy growth through retention, upsell and referrals. Learning how to calculate NPS is your first step to understanding the mechanism of NPS clearly.

What is a good NPS score?

What is a good Net Promoter Score varies greatly between industries. There's a number of ways to compare your score—but ultimately, who knows if other companies are tracking their score according to best practice? Or if they're manipulation their results? For that reason, your best benchmark of success is your own NPS score in previous years.

About Our NPS Benchmarks

CustomerGauge NPS Benchmarks collates and publishes any publicly available Net Promoter Score from industries all across the globe, with the added ability of allowing companies to submit their own Net Promoter Score for publication. We aim to not only share NPS scores, but verify and present them in the most transparent way.