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Allianz NPS | Allianz Net Promoter Score 2022

Company Type: B2C

Company Size: Large


(24 points )

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Allianz NPS score's Net Promoter Score is 79 according to the latest available source (Allianz, 2020).

Allianz is a global insurance group offering insurance and asset-management services. The insurance business is organised in three segments: property-casualty insurance, life and health insurance, and asset-management. Allianz is one of the largest asset managers in the world with its Pimco franchise.

Download our annual NPS Benchmarks Report here to compare Allianz to others in the insurance industry.

Net Promoter Type


Response Rate


Score Updated February 6, 2022



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Allianz News


Update Description

Score Change



Allianz Group achieves NPS of 8 for 2013.



Allianz scores a net promoter score (NPS) of 55 in 2017. The score then rose 5% points globally to 60 percent.


(47 points )


"For Allianz, the Top Down Net Promoter Score methodology is the key measure of broker sentiment towards the business and it allows us to benchmark our performance against key competitors."



The home of Monetized Net Promoter® and the world's only software proving the ROI of Customer Experience.

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What is Net Promoter Score?

Net Promoter Score®, or NPS® is a loyalty metric developed by Fred Reichheld and was introduced by him in his 2003 Harvard Business Review article "The One Number You Need to Grow". At its core, NPS can be termed as a metric that measures a customer’s willingness to recommend a brand’s product and services to their friends, family and colleagues.

What is a good NPS score?

Net Promoter Scores vary greatly between industries. CustomerGauge conducted a study in 2016 and published the average Net Promoter Scores by industries. For example, the Cable and Telecommunications industry’s average Net Promoter Score is at or below 30. Retail, Transportation & Logistics and Wholesale on the other hand get a 50 or more Net Promoter Score on average.

About Our NPS Benchmarks

CustomerGauge collates and publishes any publicly available Net Promoter Score from industries all across the globe, with the added ability of allowing companies to submit their own Net Promoter Score for publication. We aim to not only share NPS scores, but verify and present them in the most transparent way.