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7 talks every sales executive wants to see at Dreamforce '15

Blog by Ian Luck
February 14, 2018

Dreamforce is a hectic time of year and while there it can be an overwhelming sea of talks, workshops, panels and networking events.

For the next four days, you will cross paths with thought leaders, entrepreneurs, Salesforce users and affiliated vendors. And for those in sales you might not be sure which way to turn when the day begins.

To help, we’ve compiled a list of 7 sessions at Dreamforce that will help you land new customers, grow existing accounts and help rescue those not so satisfied customers.

#1 The Salesforce Sales Playbook

Tuesday, September 15, 12:00 - 12:40 Metreon AMC Theaters, Metreon Theater 15

In this practical session, Mark Wayland explains how to segment the market, on-board and train salespeople, collaborate to win deals, motivate sales teams - all with Salesforce. This session will leave you with strategical steps you can take to grow your business. Find out more


  • Mark Wayland (Salesforce)

#2 Sales Summit: 5 Critical 'How-To's' to Increase Sales Results for Sales Leaders

Tuesday, September 15, 1:00 - 1:40 San Francisco Marriott Marquis Hotel, Yerba Buena Salon 8

As a sales leader, it is critical to drive better results from your sales team. The key is knowing exactly “How To" do that. Mark Hunter has worked globally with companies of all sizes and has been successful in helping sales leaders like you double and triple their prospecting results, without making massive changes.

The session also leaves you with have a downloadable handout that provides direction as to how to define clear and measurable goals, develop regular disciplines, create a sales process the organization will embrace and use, establish prospecting as a priority, and create language choices that stop call reluctance. Find out more


  • Tim Clarke (Product Marketing Senior Manager, Sales Cloud Salesforce)
  • Mark Hunter (Founder - CEO The Sales Hunter)

#3 Sales Summit, McKinsey's Megatrends: Shaping the Future of Sales

Tuesday, September 15, 3:00 - 3:40 San Francisco Marriott Marquis Hotel, Yerba Buena Salon 8

In this session learn from McKinsey what significant sales trends are impacting sales and marketing organizations today and how to gain competitive advantages. Lareina Yee, Partner at McKinsey, will share her thoughts and the latest insights on sales transformation trends, best practices, and greatest growth opportunities. Find out more


  • Tim Clarke (Product Marketing Senior Manager, Sales Cloud Salesforce)
  • Lareina Yee (Partner McKinsey & Company)

#4 The Payoff for More Women in Sales

Wednesday, September 16, 8:00 - 8:40 San Francisco Marriott Marquis Hotel, Yerba Buena Salon 13-15

A panel of sales pros, discuss how to create or improve diversity within your sales team or company, and why this can increase your company's ROI.

The key topics:

  • How to identify key resources and connections to improve your Sales team
  • Ways to educate others in the company on the merits of championing a diverse team
  • The importance of recognizing and praising small successes, How to identify and encourage mentor relationships
  • The ROI of style differences on your team, and in sales leadership

Find out more


  • Lindsey Armstrong (SVP of International Strategy,
  • Elizabeth Grande (Account Director, Thomson Reuters)
  • Jill Konrath (CEO JILL KONRATH, Inc.)
  • Shep Maher (SVP Sales, GuideSpark)
  • Lori Richardson (CEO, Score More Sales, LLC)
  • Neeracha Taychakhoonavudh (SVP, Partner Programs & Marketing Salesforce)

#5 Tales From the Front Lines: Building a Killer Sales Team

Wednesday, September 16, 10:00 - 10:40 Metreon AMC Theaters, Metreon Theater 13

Jason Lemkin and Aaron Ross (co-authors on next edition of Predicable Revenue) sound off on the importance of sales leadership in crafting the right sales strategy and team dynamics that lend itself to repeatable sales results. Find out more


  • Jason Lemkin (Predictable Revenue)
  • Aaron Ross (Predictable Revenue)

#6 Moneyball for Sales

Thursday, September 17, 11:30 - 12:10 Metreon AMC Theaters, Metreon Theater 8

Moneyball changed baseball through science. Discover how sales forecasting is evolving into a predictive science. Jim Steele and Dave Rudnitsky will share their playbook on increasing sales through science. Find out more


  • David Rudnitsky (Sr VP, Enterprise Sales,
  • Jim Steele (President, Worldwide Sales & Chief Customer Officer,

#7 Learn How Salesforce Drives Cross-sell and Upsell to Achieve Revenue Growth

Thursday, September 17, 2:30 - 3:30 Yerba Buena Center for the Arts, Forum

Looking to drive steady, reliable growth at scale. This session then is ideal for those looking for a practitioner's viewpoint on how to leverage data science to supercharge product cross-sell and upsell. The session will cover how to achieve repeatable expansion while optimizing for Sales & Marketing spend. Find out more


  • Aaron Kelly (Sr. Solutions Engineer, Salesforce)
  • Frank Perkins (RVP, Enterprise Sales, Global Run Rate, Salesforce)
  • Sanjeev Somani (Senior Director, GTM Strategy & Operations, Salesforce)
  • Rob Spurzem (Business Development Analyst, Salesforce)

CustomerGauge is also at Dreamforce '15!

We're hosting an Account Success booth. Learn how CustomerGauge provides detailed insights about accounts to help retain and expand existing accounts. Visit us at Moscone West, W811 for more information.

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