Over the last few years we have been lucky enough to help manage or build the Direct to Consumer (DTC) online sales operations for Dell, Sony, Philips, and have many ex-colleagues in other companies like Apple, Adobe, Canon, Nike. As a result we have a small community of DTC executives, and we try to share best practice among our peers.CustomerGauge was born from that experience, and we are able to already identify some "must-do's" from the results. We are pleased to announce our informal industry round table event:Magical Customer Experiences
from Manufacturers Direct to Consumer (DTC) Sales
Amsterdam Wednesday 24 September 2008 10h - 14h
How can manufacturers best sell to consumers directly? Learn from colleagues at other major vendors. How do they overcome challenges like providing good value, customer service, channel conflict, discounted internet offers...
Please join us for a round table discussion with executives responsible for DTC sales at major manufacturers.
There will be presentations by senior executives on how they are creating value-added sales by focusing on customer experiences, and some sharing of Net Promoter Score(R) best practices.
Presenters include:
- Vice President. Philips Electronics online shop
- General Manager, SonyStyle (direct to consumer online sales division of Sony Europe)
Attendees are expected from Canon, LG, Bose, Dell, Nike, BoschSeimens and others. The event is strictly invitation only to around 20 influencers working at major organisations who sell DTC. If you feel you should be on the list, and we have not invited you yet, please contact us by email.
