NEW FEATURESUpgraded Comments ClassificationHow can you prioritise where to improve your business first? And are you getting better or worse in specific areas? CustomerGauge helps you by reviewing customer comments, and helping you organise them by assigning “reasons” why each customer was unhappy (or satisfied). The result is a “Voice of Customer” neatly organised.... [more]CustomerGauge adds Automatic Testimonial Publisher"When I first started in marketing, we used to proudly publish the comments of satisfied customers in our monthly Tecno catalogue".... now a new feature to CustomerGauge that allows clients to simply publish comments in seconds [more]
CUSTOMER ENGAGEMENTNet Promoter Score to win in ‘08!“Prediction is very difficult, especially about the future” said the Danish physicist Niels Bohr.... Learn how IBM predict that 2008 will be the year of Customer Satisfaction - or at least it’s the No.1 issue for retailers…we predict that more companies will focus on the customer this year, and that they will use the simple tool of the Net Promoter Score [more ]Good is (on the side of the) RightIn the world of surveying, which side is “good” on? Left? Or right? Read why it's almost always on the right in our “Survey Idols” section [ more ]Final Thought:Percentage** of business executives believing they are doing a good job in serving customers: 80% Percentage of customers who agree: 8%CustomerGauge is a hosted software tool from Directness BV that helps organisations to measure customer loyalty, understand customer sentiment, and respond to customer comments. Compatible with the Net Promoter® Score*, CustomerGauge allows organisations improve customer relationships and encourage loyalty, most immediately in e-commerce functionsOther Resources:
- 2-minute guide to the Net Promoter Score: All you need to know about NPS in a cartoon format...
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