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CustomerGauge Product Description 29-feb-2008 - PDF (660K)
Now available for download - a complete CustomerGauge Product Description in the form of a white paper: Measuring loyalty and understanding the "Voice of the Customer" to improve customer experience using CustomerGauge.Contents:- Introduction to measuring customer loyalty
- Quantative data - Net Promoter Score
- Sales Cycle measurement
- Qualitative data - Customer Feedback
- Advanced customer segmentation: The Loyalty/Value matrix
- CustomerGauge operation
- CustomerGauge usage and return on investment
- CustomerGauge Technology
- Module Description: 1. Main monitoring system: "Measurement" 2. Optional module: "Measurement+" 3. Optional module: "Understanding" 4. Optional module: "Respond" Other optional modules
