Request Demo

Found In Translation: Net Promoter Customer Comments Automatically Translated


To have another language is to possess a second soul - Charlemagne

For some fun last week in CustomerGauge HQ, we counted up the number of languages that we can speak. The result: 13. Maybe more - I think I forgot to count Norwegian. That certainly helps us roll-out complex multi-language solutions for our clients.

And from this week,  we can now assist our clients with a low-cost, instantaneous translation system for Voice-of-the-Customer comments from Net Promoter® Score survey.

Our new CustomerGauge Automatic Translation System uses the Google Translate™ Translation Service API to translate over 60 languages. Translated comments are stored in CustomerGauge, and can be searched and reported on. No need for cut-and-paste, no buttons to press. If you have used Google Translate before, you'll be familiar with the idea.

Technically it’s a “Gisting” service – you can get the “gist” of a comment - but it’s not a perfect translation. We always recommend that comments be routed to local language speakers to deal with; however, the service has already proved useful for client needs. Some interesting points have already be "found in translation".

The cost of this service is EUR 0.10 per translated comment. (equiv: US $0.13, A$ 0.13, GBP 0.09). It is available from 2 December 2011 on CustomerGauge b2c sites.

[caption id="attachment_2251" align="alignnone" width="200" caption="Details and examples in our presentation."]translation_system_imagePPT.png[/caption]

Our Client Operations team are ready to set up translations on CustomerGauge sites now. Or if you are considering a Net Promoter project, let us advise you on acquiring the gift of translation for your Net Promoter project.

[caption id="attachment_2248" align="alignnone" width="600" caption="Some example translations. "]translated-text.png[/caption]

Download the presentation here.

Next Up: CustomerGauge first with full API support for Net Promoter

Get The Most Comprehensive B2B NPS and CX Benchmarks Report on The Planet

Get the eBook

Might we also interest you in...